The iHeart Viewers Community – the following evolution of audience-based shopping for – is a brand new service from iHeart that simplifies audio promoting. With stock sourced from the expansive iHeartRadio database and different premium publishers throughout streaming and podcasting, the iHeart Viewers Community is the main service manufacturers can depend on to succeed in addressable audiences in premium audio stock at scale.
Every community marketing campaign will permit manufacturers to unlock entry to a number of companies, together with superior concentrating on that appears throughout channels, gadgets and behaviors to pinpoint the precise viewers; and an upcoming one-of-a-kind model security tech software, developed by iHeartMedia in partnership with Sounder, known as Audio Intelligence, utilizing AI and machine studying to verify content material in opposition to the IAB’s requirements for model security. The iHeart Viewers Community spans streaming and podcasting – with the added attain of broadcast radio too.
As Govt Vice President for the iHeart Viewers Community, van Mosel will moreover help with iAN gross sales operations, writer improvement and podcast slate partnerships for iHeartPodcasts, the No. 1 podcast writer globally in accordance with Podtrac. Together with her expertise as a pressure within the podcasting enterprise, van Mosel will work carefully with Carter Brokaw, President of Digital Income Technique to bolster iHeart’s continued progress within the area. She’s going to report back to Conal Byrne, Chief Govt Officer of the iHeartMedia Digital Audio Group.
“The iHeart Viewers Community is the primary and solely audio market that seamlessly unifies all types of audio with one widespread set of audiences, and we’re thrilled Sarah is bringing her experience, imaginative and prescient and expertise to take these distinctive capabilities to their full potential for advertisers and publishers,” stated Byrne. “She’s been on the forefront of innovation in podcasting from the very starting and her distinctive perspective on the quickly rising medium will guarantee this enterprise turns into the premier service for all manufacturers. The staff is trying ahead to seeing the place she takes iAN subsequent.”
A protracted-time champion of the trade and creator neighborhood, van Mosel most just lately served because the Chief Income Officer at Stitcher, the place she led podcast income technique throughout SiriusXM, Pandora and Stitcher. Van Mosel was a part of the management staff that oversaw Stitcher’s acquisition by SiriusXM in October 2020. Following the acquisition, she was chargeable for integrating Stitcher’s gross sales group, setting course for income progress, and scaling alternatives for podcast monetization.
Van Mosel has additionally held a number of government roles throughout the podcast area. As Chief Podcast Gross sales and Technique Workplace at Market Engenuity, van Mosel constructed the monetization engine for podcasts from PDX, Radiotopia, The Moth, and TED Talks Each day. Along with overseeing income technology, van Mosel drove content material acquisition and enterprise improvement throughout 13 public media stations within the high 10 U.S. markets. Previous to Market Enginunity, van Mosel has additionally held senior positions at Acast and WNYC. Moreover, she’s a founding member of the IAB Podcast Working Group.
“My path to iHeart has been a protracted one, however every step of the best way, has outfitted me with the precise set of expertise I must lock arms with this excellent staff,” says van Mosel. “Anybody who is aware of me is aware of I like to construct. I like to push the trade ahead. The staff at iHeart is poised to utterly rework the audio trade and I can’t wait to be part of it.”
