The UAE T20 League on Tuesday stated it had signed a long-term world media rights contract with leisure main Zee, paving the way in which for the latter’s re-entry into sports activities broadcasting. Zee had bought its Ten Sports activities tv community to Sony in 2016 for Rs 2,600 crore, exiting the enterprise again then.
The UAE T20 League will air completely on Zee’s tv channels and its over-the-top (OTT) platform ZEE5, in India and internationally.
Zee didn’t specify the deal dimension or the tenure of the worldwide media rights for the UAE T20 League. Nonetheless, trade sources estimate the deal dimension to be round Rs 800-900 crore for 10 years, provided that the league is new.
Licensed by the Emirates Cricket Board, the UAE T20 League will comprise 6 groups, competing in a 34-match event. The groups embody franchises owned by Reliance Industries, Adani Sportsline, Kolkata Knight Riders, Lancer Capital, GMR Group and Capri World.
Whereas the league was imagined to kick off in February, it should doubtless occur in June, media trade sources stated.
Khalid Al Zarooni, chairman of the UAE T20 League, stated: “Nothing could be extra satisfying than to have a reputable broadcast companion like Zee related to the League. We’re assured that Zee has the energy of viewership to take our league to unmatched ranges.”
Rahul Johri, president – enterprise, South Asia, Zee Leisure Enterprises Restricted, stated, “We’re delighted to be the official world media rights holder of UAE’s T20 League. We consider that the league, which is already attracting globally, the largest cricket stars and workforce franchisees, will present improbable cricket and leisure to viewers internationally.”
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