WeWork founder and former CEO Adam Neumann, who steered his actual property workplace firm by means of some disastrous selections, solely to stroll away from it with $1.7 billion, was a tell-tale ripe for a binge-viewing period.
What was the best way into this Icarus story? For co-creators Lee Eisenberg and Drew Crevello, it was by means of Adam’s spouse, Rebekah. To this date, regardless of the duo being pressured out of WeWork, the couple stays fortunately married.
Take heed to our dialog with the duo beneath:
“The connection with Adam and Rebekah felt like a recent method of exploring a enterprise story,” explains Eisenberg.
“We talked about this character, this charismatic, bigger than life salesman, in how they’d been a part of these bubbles by means of the ages,” says Crevello, “So charismatic, he may generate billions of funding.”
“Rebekah pulled this story right into a love story,” added Crevello on Crew Name right now.
Although on the sidelines, she gave WeWork an ethos, and is thus a part of the complexity of the turmoil it suffered.
Says Crevello, “They fueled one another. They have been one another’s oxygen, on an actual subatomic degree, they each knew they wanted one another.”
We discuss with Eisenberg and Crevello concerning the couple’s dynamic, as performed sublimely by Jared Leto and Anne Hathaway; and the way the Neumann’s misfire with WeWork mirrors Elizabeth Holmes’ with Theranos.
WeCrashed streams on AppleTV+
