Have you ever ever heard of a video podcast? Video content material is taking the world by storm. Such a content material permits manufacturers to attach at a deeper degree with their viewers. With people being visible beings, we be taught extra from what we visualize than what we hear. Movies are additionally far more partaking.
One thing else that has been gaining recognition lately is podcasting. So, why not mix the 2 to spice up the efficiency of your content material?
On this article, we’ll provide help to perceive what a video podcast is and why it’s one thing you need to care about.
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What’s a video podcast?
In its easiest type, a video podcast is an audio podcast with a video factor corresponding to a movement graphic or static picture. They often have a bunch, comply with a theme, and construct upon the audio expertise. In the present day, they’re popularly referred to as videocasts or vodcasts.
Everyone knows that podcasts have been initially audio-based. They have been first developed in 2004 by MTV video jockey Adam Curry and his software program developer pal Dave Winer. They coded a program dubbed “The iPodder,” which allowed them to obtain radio broadcasts on their iPods. That’s the place the identify podcast sprang from. Because of this podcasts have been related to audio productions and never video.
Over the previous few years, podcasts have witnessed exponential development. Knowledge from The Infinite Dial additionally reveals constant development within the variety of US residents that take heed to podcasts.
You might be tempted to say, “Nicely, that settles it. I’ll stick with my audio episodes and nonetheless get listeners if the traits say that audio is rising.” However right here is the factor; why promote your self brief when you might attain much more folks and achieve higher outcomes?
Video podcasts aren’t complicated to create.
It may be a video file of the dialog filmed on one digicam or an attention-grabbing static picture thumbnail that offers the podcast a video factor and permits it to be shared in video type on YouTube.
Whichever type you decide in your video podcast, as long as it has a visible factor, it qualifies to be referred to as a video podcast.
With the altering instances, audiences now not wish to take heed to the dialog. They wish to really feel a part of the dialog or podcast interview.
Why ought to you might have a video podcast?
One of many biggest causes you need to have a video podcast is that human beings are extremely visible creatures. 30% of our mind’s cortex includes neurons dedicated to visible processing. That’s quite a lot of mind capability in comparison with solely 3% dedicated to listening to and eight% to the touch.
Allow us to get into the opposite causes that can persuade even probably the most hesitant podcasters to take a deep dive into making a video podcast.
Video clips work finest on social media
Social media platforms have grow to be optimized for video lately. Quick, bite-sized clips of your video podcast will improve your content material’s shareability and attain on social media.
The Ben Shapiro Present, a each day conservative political podcast, is an effective instance. It went from a podcast to a reside radio present and finally ranked the second hottest podcast within the US by Podtrac. Incorporating video and bite-sized clips for social media has contributed to the raving recognition of the present.
It is usually fairly straightforward to go viral with video content material. A brief clip can rapidly unfold throughout TikTok, Twitter, and Instagram, serving to your podcast achieve extra publicity and subscribers.
You might also wish to add subtitles to faucet into overseas audiences. However make sure you verify the grammar of the subtitles to keep away from embarrassing misspells.
Builds belief together with your viewers
Followers get pleasure from seeing the folks behind one thing they love. The facial expressions that may solely be seen by way of a video podcast additionally assist viewers see your ardour for the topics you speak about. These little particulars add to the authenticity of your podcast and general model.
Furthermore, it makes you extra relatable and boosts the extent of belief together with your listeners. When your viewers trusts you and finds you genuine, they’re extra prone to stick round for extra episodes and suggest you to their family members.
Will increase engagement
Video podcasts assist your viewers type deeper connections with you, their host. They get to see your face and have interaction together with your character, which generates a way of neighborhood. That makes extra folks wish to have interaction together with your content material.
Essentially the most attention-grabbing half? Sometimes viewers will seize one thing random from the video and make it a pattern. A snippet of the video might find yourself getting used as a meme, for instance. Viewers might additionally generate their very own conversations based mostly on one thing that occurred within the video. The underside line is video content material creates extra room for engagement together with your viewers.
You possibly can additionally use video podcasts to present your viewers a sneak peek into what occurs behind the scenes. That is one other straightforward method to join together with your viewers and drive extra engagement.
Viewers engagement is essential to the long-term development of any podcast.
Means that you can repurpose outdated content material
Repurposing mainly means taking a chunk of content material supposed for one channel and reusing it in different channels.
With video podcasting, repurposing would contain recording content material as soon as and reusing it on numerous channels. You possibly can publish it on Fb, TikTok, Twitter, and YouTube, for instance. Manufacturers may also repurpose the recordings and use them of their e-mail campaigns.
Sure, you do have to spend money on good gear, an incredible setup, a video modifying instrument, and so forth, nevertheless, when you begin producing content material, you’ll be capable to use the identical podcast episode throughout quite a lot of channels.
How are you going to do this?
For instance, you’ll be able to create companion movies. Companion movies are brief movies that act as extensions of your podcast. They’ll serve to promote the podcast by offering snippets (or highlights) of what the podcast is all about, creating curiosity within the viewers. Subsequently, viewers might be drawn to the podcast to get the complete image.
From one single video podcast, you’ll be able to create 10 to fifteen companion movies, audiograms, or teasers, relying on the size of the podcast episode. That’s quite a lot of content material out of 1 single episode.
Joe Rogan is without doubt one of the numerous podcasters who do this. He often has fairly lengthy podcast episodes. Nonetheless, these episodes are clipped into shorter snippets that are then shared on YouTube. You’ll discover every clip pulling a whole lot of hundreds of views.
Supply
Repurposing your video podcast helps you meet your viewers the place they’re, thus widening your listenership and in the end your podcast’s development potential.
Widens your attain
An excellent portion of the lots merely prefers video to audio podcasts. Subsequently, you’ll be able to improve the attain of your podcast by including a video factor to it. This lets you seize the individuals who desire consuming video podcasts over audio.
Because the second-largest search engine on this planet, YouTube boasts 1 billion customers each month. That is about 33% of web customers all around the world. YouTube is at the moment obtainable in 80 languages, that means that 95% of the worldwide inhabitants can use it.
As a search engine, Youtube is a superb instrument for podcast discoverability. Individuals who have by no means heard of your podcast can uncover an episode when you optimize your video with particular key phrases.
Bear in mind to make use of related key phrases in your video title, description, and thumbnail. It will provide help to grow to be extra discoverable. Make sure to create compelling thumbnails as nicely. They’re instrumental in getting folks to click on by way of and watch your clips.
If you wish to learn to develop your podcast on Youtube, be certain that to learn this text.
Is Making a Video Podcast Value It?
Video podcasting will provide help to construct a robust connection together with your viewers. Viewers will develop belief in you and discover your content material extra genuine than mere audio. Video podcasts additionally provide help to attain a wider listener base as they provide help to construct a stronger presence on social media.
As we all know, social media is specializing in video first. So why not give it what it needs?
Moreover, videocasts will improve your engagement with present listeners. Individuals might be extra compelled to remark and speak about your movies once they see you.
Hopefully, this text has given you all the guidelines you should start your video podcasting journey. Have enjoyable!
Owen Baker is a content material marketer for Voila Norbert, a web-based e-mail verification instrument. He has spent many of the final decade working on-line for a spread of selling corporations.
When he’s not busy writing, you could find him within the kitchen mastering new dishes.
