Podcast electronic mail advertising and marketing is, properly, using electronic mail to advertise your podcast. Sending out these emails to your electronic mail listing to get individuals to take heed to your podcast is a useful manner of getting extra ears and eyes in your content material. It additionally lets you construct a relationship together with your electronic mail listing subscribers as you develop your viewers.
With new podcasts despatched out each day and the elevated demand for podcast content material, it’s extra important than ever so that you can market your episodes proper after beginning a podcast.
On this article, we are going to take you thru the steps that you must take to launch your podcast electronic mail advertising and marketing marketing campaign efficiently and harness the ability of electronic mail advertising and marketing.
1. Construct a powerful electronic mail listing
Step one in your podcast electronic mail advertising and marketing journey is to construct and develop a strong electronic mail listing. Convincing individuals to ship you your electronic mail addresses is essential to constructing this listing.
There are just a few methods you should use to get these electronic mail addresses:
- Create and use electronic mail lead magnets – Lead magnets (additionally known as magnet content material) are what you supply your viewers in change for his or her contact data, on this case, their electronic mail addresses. Lead magnets will be ebooks, coaching movies, free merchandise, webinars, and bonus episode streams.
Color Kristine Talks makes use of this technique for electronic mail listing constructing. Hair colorist and trainer Kristine, the podcast host, lets the viewers take heed to a few of her episodes at no cost. When you click on the “pay attention at no cost” button, you’re redirected to the web site’s “enroll” portion. That’s the place she will get your electronic mail tackle and call data so as to add to her electronic mail listing.
The free episode is the right instance of a lead magnet for a podcast.
- Add a subscription field and popups to your web site – These act as prompts to your viewers to join podcast electronic mail updates by keying of their electronic mail addresses.
- Embrace hyperlinks in your podcast episodes – You possibly can write these hyperlinks within the podcast description of your newsletters to immediate individuals to join your periodic emails. You may as well use this electronic mail advertising and marketing tactic to hyperlink to your social media accounts.
A strong electronic mail listing is the muse of podcast electronic mail advertising and marketing. It’s among the many major electronic mail advertising and marketing practices it is best to know. Construct your listing so you possibly can kind deeper connections together with your viewers.
2. Create a customized touchdown web page
A touchdown web page is an optimized web page associated to your electronic mail advertising and marketing marketing campaign to get individuals to take a particular motion. Touchdown pages are essential. They are often aimed toward getting individuals to subscribe to your podcast on numerous podcast internet hosting websites. They’ll additionally assist give your listeners entry to your lead magnet in change for his or her electronic mail addresses.
Your touchdown web page will assist new listeners know that they’ve reached the precise content material regardless of the place they’ve been redirected from. You need to use social media to get guests to your touchdown web page. We’ll speak extra about social media within the following level.
Take into account together with a call-to-action button in your podcast that leads readers on to your devoted touchdown web page. This call-to-action button will promote your lead magnet, serving to you develop your podcast by gaining extra electronic mail addresses and listenership from audiences. Or the decision to motion will be for the customer to take heed to your podcast episode then and there.
Right here’s an instance of that sort of podcast touchdown web page from Gary Vaynerchuk. When you noticed an electronic mail from Gary, one have a look at this web page, and you already know you may have discovered what you have been on the lookout for. When a reader opens the e-mail and clicks on the hyperlink offered, the touchdown web page helps them simply navigate to podcast episodes with just a few clicks.
Different instruments that may show you how to create a customized touchdown web page are web site builders like Squarespace and WordPress. You could possibly additionally think about using a touchdown web page device like Unbounce. These touchdown web page instruments give you useful templates you can customise and create with simply a few clicks. They even can help you decide a shade scheme that traces up together with your model.
Keep in mind to maintain your touchdown web page brief and to the purpose. Have a transparent message and solely ask for important data out of your viewers. In any case, your listeners don’t wish to spend a very long time making an attempt to fill out a unending kind.
3. Faucet into social media
Social media is a good advertising and marketing device to take your podcast to the subsequent degree. It permits your listeners to share your podcast with their family and friends immediately. Social media additionally helps you attain a large viewers and achieve new subscribers to your electronic mail listing.
Be certain to incorporate a immediate to get guests to subscribe to your podcast publication in your social media posts as a way to get extra electronic mail addresses. Embrace social media icons in your emails to your numerous digital channels. That may permit individuals to comply with your social media pages with just some clicks.
Emblem Geek makes good use of social media for its podcast electronic mail advertising and marketing. Above is one in every of their social media posts on Fb, the place they provide new listeners a glimpse into their new episode. A click on on the hyperlink takes you to their touchdown web page on their web site, the place you possibly can obtain the emblem designers’ boxset at no cost.
Click on on the Emblem Designers Boxset hyperlink, and also you get to this web page, the place they ask to your electronic mail tackle in change for it, in fact:
Social media is a strong device, and also you don’t need to be an electronic mail marketer to know the way to use it. Embrace it in your digital advertising and marketing technique, and also you’ll get outcomes.
4. At all times personalize your emails
Personalizing emails is the place you tailor an electronic mail to swimsuit every distinctive reader. Most guides to electronic mail podcast advertising and marketing will inform you the significance of personalization. One of many quickest and best methods of personalizing your emails is through the use of the listener’s first identify within the greeting. Meaning that you could be must ask for his or her first identify and electronic mail tackle in your sign-up web page.
Nonetheless, personalization doesn’t solely imply utilizing the listener’s first identify. It additionally means tailoring the content material of the e-mail to swimsuit the listener’s distinctive pursuits. That signifies that you’ll have to phase your electronic mail viewers to allow you to personalize the emails. Consequently, you’ll have to collect extra data out of your podcast listeners—age, gender, pursuits, and placement knowledge, amongst others—that will help you in electronic mail listing segmentation.
The e-mail above, for instance, was despatched to particular people who’ve an curiosity in trucking as a enterprise. In different phrases, it’s personalised.
Ask your subscribers to replace their private preferences to study extra about them. You may as well use surveys for this actual goal. Encourage your followers to fill out types by providing unique podcast episodes, and freebies, amongst others. Personalization is essential to making a reference to subscribers and boosting electronic mail deliverability.
5. Use newsletters
Each podcaster wants an electronic mail publication which they launch periodically to their viewers. You could possibly ship the newsletters month-to-month or weekly, based on your desire. Start by making a grasp electronic mail template that you can be reusing for each publication, new episode, and different updates. The template lets you customise its content material with out worrying concerning the electronic mail design for every publication.
Sara’s podcast has a publication subscription web page the place she has written a quick description of what to anticipate when you enroll. On this manner, a listener can determine whether or not or not these are matters they wish to get updates on. An ideal podcast description is instrumental in getting listeners to click on the subscribe button.
This apply saves the advertising and marketing group time whereas making a relatable template to your podcast electronic mail publication. Your viewers can get used to this branding and relate it to your emails.
You possibly can inform subscribers about your new podcast episodes in your publication and even notify them about your new written content material choices. That’s one other technique to get visitors after you optimize a weblog for search engine marketing, for instance.
Electronic mail newsletters maintain you high of thoughts. Since we reside in a aggressive world, we continually need to remind our subscribers that we exist and care about them. It’s a sensible side to include in your podcast electronic mail advertising and marketing to communicate together with your viewers.
6. Automate your welcome emails
There’s nothing like getting a heat welcome while you first get to a brand new place. A welcome electronic mail is nice for kick-starting your relationship with new subscribers.
Automating your podcast electronic mail advertising and marketing signifies that your electronic mail advertising and marketing device will ship a welcome electronic mail instantly after a brand new subscriber indicators as much as be part of your electronic mail listing. Welcome emails can help you introduce your self and your podcast to your new subscribers.
You possibly can ship the welcome emails manually, in fact, however, chances are high, you’ll get the welcome electronic mail to them solely weeks after they enroll. They likely is not going to keep in mind who you’re by that point. That would wreck your probabilities of getting them to hitch your electronic mail listing.
A wonderful welcome electronic mail has these components:
- A welcome observe
- What to anticipate out of your publication
- The visitors you should have on the podcast
- Once you normally launch new episodes
- Hyperlinks to a few of your podcast episodes
Keep in mind to incorporate your social media platforms on the backside and thank them for subscribing. Having an electronic mail monitoring device may also go a great distance in engaging in the targets of your podcast electronic mail advertising and marketing technique.
7. Observe your efficiency
Metrics are important for the success of each advertising and marketing endeavor, together with your podcast electronic mail advertising and marketing. Monitoring your efficiency offers you extra information to enhance your future campaigns.
Look out for vital components like the very best days to ship emails out, which topic traces get extra individuals to open emails, the content material or photos that convert higher or carry new listeners, and the calls-to-action that get the very best outcomes. Additionally, take a look at related metrics such because the buyer journey, open or conversion fee, and click-through fee, amongst others, that may can help you make changes to your campaigns for improved outcomes.
For instance, should you discover a low open or conversion fee, it may imply that your topic line is ineffective in hooking readers in and desires just a few tweaks. In case your clickthrough fee is low, it may imply your electronic mail copy wants some changes.
Monitoring these metrics will show you how to enhance engagement in your emails and perceive what’s working and what would possibly want enchancment shifting ahead.
Wrapping Up
Podcast electronic mail advertising and marketing is a technique to attain extra individuals whereas forming invaluable relationships together with your current subscribers. There’s, nevertheless, a proper manner to do that.
Construct a strong electronic mail listing. Create a lead magnet and add a subscription field and pop-ups in your web site to encourage the submission of electronic mail addresses. Create a customized touchdown web page the place individuals can entry your lead magnet in change for his or her electronic mail addresses or hyperlink your electronic mail to a touchdown web page that encourages them to subscribe to your podcast.
Leverage electronic mail advertising and marketing providers and social media to get individuals to join your electronic mail listing. Automate your heat welcome to new sign-ups, too. Ship out personalised emails and monitor efficiency metrics and different components to enhance your electronic mail advertising and marketing campaigns.
Observe the following tips, and your podcast electronic mail advertising and marketing efforts will yield the very best outcomes.
David Campbell is a digital advertising and marketing specialist at Ramp Ventures. He helps handle the content material advertising and marketing group at Proper Inbox. When he’s not working, he enjoys touring and making an attempt to study Spanish. Hyperlink to LinkedIn.
