Tommy Hilfiger is teaming up with Rotaro, a U.Ok-based trend rental platform, for a six-month program that may permit customers to hire basic Tommy Hilfiger items.
Renters may have entry to a wide range of collections, together with the TommyxRomeo assortment and items from the Tommy Hilfiger archive.
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Tommy Hilfiger and Rotaro shall be rolling out the road in three separate drops. The collaboration begins with “Pop Colour,” a group that features 17 items from the Tommy Denims Pop Drop.
Larger-ups from each manufacturers expressed their pleasure to make trend extra accessible and environmentally pleasant.
“We’re excited to problem the established order and supply our clients a brand new alternative to get pleasure from basic American cool type in a approach aside from shopping for new,” Esther Verburg, govt vp of sustainable enterprise and innovation at Tommy Hilfiger World, says.
Georgie Hyatt, co-founder and CEO of Rotaro provides, “At Rotaro, we’re proud to accomplice with Tommy Hilfiger to launch their first-ever gender-inclusive rental assortment from their iconic TOMMY JEANS assortment.”
The Tommy HilfigerxRotaro assortment shall be out there to hire beginning July 27.
