“Podcasting continues to develop in reputation with all types of audiences, all around the globe,” stated Amplified Audio founder Wil Slickers. “Hosts are within the ears, properties and automobiles of their listeners and may domesticate trusting relationships price their weight in gold.”
In line with Nielsen Podcast Advert Effectiveness knowledge, 69% of podcast listeners stated they turned conscious of a brand new services or products from podcasts, and two-thirds report having researched or bought a services or products after listening to about it in a podcast episode, in line with ComScore. Nielsen knowledge additionally exhibits that host-read advertisements drive a model recall charge of 71%, creating excessive ranges of shopper curiosity, buy intent and suggestion intent.
“The podcast medium is ripe for advertisers trying to enhance visibility and entry to extraordinarily loyal, worthwhile prospects,” continued Slickers. “Sadly, the trade’s pervasive CPM mannequin – based mostly on general impressions – doesn’t work properly for creators in hyper-focused, area of interest classes, which can have smaller listenership however considerably higher-than-average engagement and conversion.”
With greater than two million podcasts in existence, it’s more durable than ever to compete and thrive.
“Whether or not a creator or an advertiser, you need to attain an viewers obsessed with your message to realize measurable, lasting enterprise outcomes,” stated Andrew Bate, founding father of Safely.com, an Amplified Audio community sponsor. “Wil and his workforce have labored with numerous professionals within the house – they not solely know what works but additionally anticipate and plan for what’s to return.”
The brand new Amplified Audio household debuts with two particular curiosity, area of interest podcast networks, Hospitality.FM and Enterprise Audio Community, together with almost 50 ad-supported exhibits.
Slickers and his workforce are searching for creators with distinctive voices that want professional assist in cultivating neighborhood, streamlining manufacturing and rising monetization. It is usually trying to find savvy model sponsors searching for the proper companion to amplify its model’s voice. events can discover extra data at AmplifiedAudio.com.
