Host-read promoting is the automobile that constructed the ever-growing podcast medium. Nonetheless, it is likely one of the few areas of digital advertising and marketing untouched by expertise or delivered at scale. Launched in January 2020, Gumball is an modern technology-led market that modifications this dynamic by streamlining the method of shopping for and delivering host-read advertisements for advertisers and impartial podcasters. Gumshoe additional automates the method of planning, shopping for, managing, and evaluating podcast promoting campaigns.
Previous to Gumshoe, host-read advert measurement and verification had been archaic, requiring podcasters to supply screenshots to confirm impressions and obtain information. Gumshoe, which works with most main internet hosting platforms and is suitable for each embedded and dynamic advert codecs, now digitizes this perform so as to add elevated communication and transparency.
Information inside Gumshoe is totally safe and follows IAB guidelines. It turns into a part of a robust suite of instruments inside Gumball with advantages for each advertisers and content material creators.
Gumball permits Advertisers to:
- Monitor and consider advert impressions
- Monitor and consider marketing campaign supply
- Browse and guide accessible stock in actual time with clear pricing
- Filter audiences by demographic
- Have automated model class exclusivity
- Make the most of automated advert copy, self-importance URL’s and coupon code distribution
- Simply confirm advertisements have aired and pay attention in a single place
- Scale throughout tons of of exhibits
Gumball permits Podcasters to:
- Confirm marketing campaign supply and obtain information on Gumball
- Work with a larger variety of manufacturers that require an impartial supply of fact
- Defend listener privateness
- Achieve entry to the most important manufacturers that align with their values
- Higher handle campaigns with intuitive dashboard instruments, together with advert scheduling, unified script and referral code entry, and well timed reminders to ensure advertisements air on schedule and airchecks add
- Receives a commission rapidly and confidently with clear cost monitoring and predictable timelines
- Have automated model class exclusivity
- E book extra promoting spots, improve income, and concentrate on growing compelling content material
“We had been overwhelmed by the response to Gumball after we introduced our Collection A funding this 12 months, which confirmed the business’s must digitize {the marketplace} for host-read advertisements, essentially the most precious and highly effective asset in podcasting,” mentioned Marty Michael, CEO. “Having streamlined the planning, shopping for, and executing of campaigns, the addition of Gumshoe now permits the analysis of campaigns to happen inside one platform. By serving to to extend transparency and belief between manufacturers and content material creators, Gumshoe additional helps gasoline the expansion of the medium that continues to thrive.
Gumball was created by the workforce behind the critically acclaimed profitable Headgum Podcast Community. In March 2022, it introduced a $10 million funding spherical and its present stock consists of tons of of podcasts, together with Headgum Unique exhibits, podcasts throughout the Headgum Community, and impartial podcasters and content material creators signed to Gumball. Among the greatest client manufacturers utilizing Gumball embrace Casper, CBS, Netflix, OKCupid, Squarespace, Warby Parker, Brooklinen, AMC, Linkedin, and StockX.
As of July 2022, Gumball’s accessible stock of impressions grew 258% year-over-year. As well as, Gumball’s income is predicted to greater than double from 2021 to 2022.
