In case you’re new to podcasting, one of many first issues you’ll want to do is write a podcast description. This article will seem in your podcast’s web page in directories like Apple Podcasts and Spotify, and it is your likelihood to inform potential listeners what your present is about.
Writing an excellent podcast description may be tough, but it surely’s important to get it proper. A wonderful description will let listeners know what they will count on out of your podcast, and persuade them to hit the “subscribe” button.
That will help you write a successful podcast description, we have put collectively a cohesive blueprint with podcast description examples. Use these as inspiration in your personal podcast description, and you will be properly in your method to podcasting success!
What’s a Podcast Description?
A podcast description is a short abstract of your present that seems in podcast directories. Consider it as your podcast’s “elevator pitch.” It needs to be concise, participating and informative, giving listeners an excellent sense of what your podcast is all about. Your podcast description is without doubt one of the most vital texts related along with your present, so it is value taking the time to jot down an excellent one. It’s often confused with podcast present notes, that are nearer to weblog posts or transcripts for every episode. Each are essential, however the podcast description is what seems in directories and helps new listeners determine whether or not or to not give your present a attempt.
Why it’s Vital to Have a Nice Podcast Description
Podcast descriptions are essential as a result of they assist potential listeners uncover your present.
Give it some thought this manner: when scrolling via a podcast listing like Apple Podcasts, you are more likely to see dozens, if not lots of, of various exhibits. How do you determine which of them to hearken to?
For many individuals, the podcast description is the deciding issue. If a present’s description sounds thrilling and related to their pursuits, they’re extra more likely to attempt it. Alternatively, if a present’s description is complicated or would not give a transparent sense of what the podcast is about, listeners are more likely to transfer on to one thing else.
In different phrases, your podcast description is your greatest likelihood to make an excellent first impression on potential listeners. In case you can write an outline that precisely displays your present and makes it sound interesting, you are more likely to appeal to new listeners and develop your viewers.
What Makes a Podcast Description Good?
So, what makes an excellent podcast description? An incredible podcast description needs to be:
- 1) Clear and concise: podcast descriptions needs to be brief and to the purpose. Ideally, you will need to maintain your description underneath 200 phrases, but it surely’s not a strict rule. Most significantly, you could guarantee your potential listeners have a good suggestion of your podcast. Be sure you embody details about the matters you cowl, the format of your present, and anything potential listeners might need to know.
- 2) Participating: your podcast description needs to be written in an interesting, easy-to-read fashion. Keep away from utilizing jargon or overly technical language, and deal with making your description sound attention-grabbing.
- 3) Searchable: podcast descriptions ought to embody related key phrases and phrases that potential listeners would use when looking for a podcast like yours. It will assist guarantee your podcast comes up in search outcomes and makes it extra seemingly for brand new listeners to search out you.
- 4) Convincing: your podcast description needs to be compelling sufficient to make listeners need to hit the “subscribe” button. Be sure you spotlight the issues that make your podcast distinctive, and clarify why individuals ought to pay attention.
How To Write A Podcast Description (With Examples)
Now that you realize why podcast descriptions are essential and what makes an excellent one, it is time to begin writing your individual. This is the way to get began:
Introduce Your self (The Hosts)
If that is your first podcast, you will need to introduce your self (and any hosts and co-hosts) in your description. This can be a nice method to give potential listeners a way of who you’re and what they will count on out of your present.
For instance, the podcast Serial begins its description with a short introduction to the hosts:
“Serial is a podcast from Serial Productions, a New York Occasions firm, hosted by Sarah Koenig. Serial unfolds one story – a real story – over the course of a whole season. The present follows the plot and characters wherever they lead, via many stunning twists and turns…”
In case you’re not sure the way to introduce your self, begin by writing a short bio outlining your expertise and experience. It’s also possible to point out any earlier podcast episodes you have accomplished or different initiatives you have labored on that could be related to your new present.
Introduce What Listeners Ought to Anticipate
Let your listeners know what they will count on from every episode. This manner, they will know precisely what they’re moving into earlier than they hit the “play” button.
For instance, the podcast Science Vs communicates what the podcast is about and what listeners can count on:
“There are loads of fads, blogs and robust opinions, however then there’s SCIENCE. Science Vs is the present from Gimlet that finds out what’s truth, what’s not, and what’s someplace in between. We do the laborious work of sifting via all of the science so you do not have to and canopy all the pieces from 5G and Pandemics, to Vaping and Fasting Diets.”
Preserve Consistency in Thoughts
When writing your podcast description, it is essential to maintain consistency in thoughts. Your podcast description ought to precisely replicate the content material of your present, so you’ll want to keep away from making false guarantees or exaggerating what your podcast is about.
For instance, in case your podcast is primarily light-hearted and enjoyable, however you write an outline that makes it sound like a hard-hitting information present, potential listeners will likely be dissatisfied once they tune in. Alternatively, in the event you downplay the content material of your present and make it sound uninteresting, individuals might not give it an opportunity even when it is glorious.
It may be useful to learn over your podcast description after you write it and ask your self whether or not or not it precisely displays the tone and content material of your podcast. If not, make some adjustments till you are pleased with what you have obtained.
Use Key phrases and Phrases
As we talked about, it is important to use related key phrases and phrases in your podcast description so potential listeners can discover your present. However how have you learnt which key phrases to make use of?
Begin by brainstorming a listing of phrases and phrases that describe your podcast. These could possibly be basic phrases like “comedy podcast” or extra particular phrases like “interview podcast about on-line courting.”
As soon as you have settled on the suitable key phrases, use them all through your podcast description. Keep in mind to make use of them in a method that sounds pure, somewhat than forcing them in the place they do not match. If accomplished proper, utilizing key phrases might help your podcast stand out and appeal to new listeners.
Make it Brief and Candy
Your podcast description would not have to be lengthy or overly sophisticated – in actual fact, it is usually higher if it is not. Preserve your description clear and to the purpose, and do not attempt to cram an excessive amount of info into a couple of sentences.
For instance, the podcast 99% Invisible retains its description brief and candy:
“Design is in all places in our lives, maybe most significantly within the locations the place we have simply stopped noticing. 99% Invisible is a weekly exploration of the method and energy of design and structure. From award successful producer Roman Mars. Be taught extra at 99percentinvisible.org.”
This temporary description tells listeners all the pieces they should know concerning the podcast with out an excessive amount of element. It additionally sounds candy and catchy. Consequently, potential listeners can rapidly get a way of what the podcast is about and determine whether or not or not it is one thing they’re enthusiastic about.
Embody a Name to Motion (CTA)
Like the instance above, it may be useful to embody a name to motion (CTA) in your podcast description. A CTA is a phrase or sentence that tells listeners what you need them to do, akin to “Subscribe now,” “Go to our web site,” or “Test us out on Youtube.”
Your CTA would not essentially should be a gross sales pitch – it may be so simple as telling listeners to subscribe to your podcast, so they do not miss an episode. Together with a CTA in your podcast description might help encourage individuals to take the following step, whether or not subscribing to your podcast, visiting your web site, or following you on social media.
Chorus From Utilizing Clickbait
Whereas making your podcast description catchy is essential, you need to keep away from clickbaiting potential listeners. Clickbait is when somebody makes use of a sensationalized or deceptive headline to get individuals to click on on a hyperlink (or no matter the subject material is) with out really delivering on the promise made within the headline.
For instance, a podcast about baking may need an outline that reads, “You will not imagine what these bakers do with a easy cake recipe!” whereas the precise podcast episode is solely a dialogue of various cake recipes. This could be thought-about clickbait, and it is one thing you need to keep away from if you wish to construct belief along with your listeners.
In case you’re unsure whether or not or not one thing is clickbait, ask your self whether or not or not the podcast description precisely displays the content material of the episode. If not, it is in all probability greatest to keep away from utilizing it.
Closing Factors
Podcast descriptions are essential, however they do not should be sophisticated. Simply bear in mind to maintain it brief and candy, use key phrases all through, embody a name to motion, and chorus from utilizing clickbait. With the following tips in thoughts, you will be properly in your method to writing an efficient podcast description that can assist potential listeners discover your present.
Hopefully, these podcast description examples impressed you to create one in your present. In case you need assistance with podcast recording and modifying, you’ll want to check out Podcastle without cost. With the facility of AI, the easy-to-use options and instruments will show you how to all through each stage of podcast content material creation, whether or not in audio or video codecs. From background noise elimination to creating a brand new digital voice, you are positive to streamline your work course of massively.
