Taylor Swift’s “Midnights” Breaks Spotify Streaming Record

If Taylor Swift wanted chilly arduous proof that her followers adore her, they simply gave her some. On Friday, Oct. 21, Spotify introduced that Swift’s “Midnights” had damaged the report for the most-streamed album in a single day — for these preserving depend, she smashed the report lower than 24 hours after “Midnights” was launched. (POPSUGAR reached out to Spotify for a precise variety of occasions the report was streamed however didn’t obtain a right away response.) For her half, the “Anti-Hero” singer tweeted her because of her followers for making her primary so rapidly.

“And earlier than the clock might even strike midnight on October twenty second, Taylor Swift broke the report for most-streamed album in a single day in Spotify historical past. Congratulations, @taylorswift13,” Spotify tweeted. The Grammy-winner rapidly reshared the tweet alongside a message to everybody who listened to “Midnights” on its launch day. “How did I get this fortunate, having you guys out right here doing one thing this thoughts blowing?! Like what even simply occurred??!?!” she wrote.

Swift smashed the earlier report which was held by “Unhealthy Bunny’s Un Verano Sin Ti” report in September 2022. Though the precise variety of occasions “Midnights” was streamed on its first day has but to be revealed, Spotify beforehand confirmed “Unhealthy Bunny’s album had 183 million day-one streams.

“Midnights” formally dropped at midnight on Oct. 21 and briefly induced Spotify to crash within the course of, in accordance with Downdetector. The album consists of 13 songs written across the idea of sleepless nights. “Midnights is a collage of depth, highs and lows and ebbs and flows,” Swift tweeted when the album was launched. “Life may be darkish, starry, cloudy, terrifying, electrifying, sizzling, chilly, romantic or lonely. Similar to Midnights. Which is out now.”

Shortly after “Midnights” started streaming, Swift stunned followers with seven further songs that she dubbed “3 a.m. tracks.” She shared the information together with her followers on Twitter writing, “Shock! I consider Midnights as an entire idea album, with these 13 songs forming a full image of the intensities of that mystifying, mad hour. Nevertheless! There have been different songs we wrote on our journey to seek out that magic 13.”

She continued, “I am calling them 3am tracks. Recently I have been loving the sensation of sharing extra of our artistic course of with you, like we do with From The Vault tracks. So it is 3am and I am giving them to you now.”