“We have now developed a sublime new answer that can improve our distinctive Edison Podcast Metrics survey,” mentioned Edison Analysis President Larry Rosin. “Whereas our survey of 20,000 podcast listeners annually gives essentially the most full have a look at the totality of precise listening to podcasts, obtain knowledge will present deeper info to subscribers, particularly for smaller and short-run reveals.”
Edison Podcast Metrics is the one survey measurement of U.S. weekly podcast listeners at present obtainable. It covers all the podcasting class with knowledge about listening, not downloading. As such, it covers listening throughout all platforms and can’t be manipulated. The obtain counts will likely be a complement to the established service. “This mix, designed utilizing enter from varied publishers, will make our knowledge even richer and extra complete – permitting podcast producers and advertisers to have much more understanding of the area,” mentioned Rosin.
Edison Analysis is an impartial, third-party analysis provider. It isn’t owned by nor affiliated with any writer or gross sales home within the podcasting discipline. The brand new analysis will likely be obtainable someday close to the tip of fourth quarter.
