Since September 2021, when the Triton Podcast Ranker was first launched in New Zealand, NZME’s community has at all times taken out the High Community spot, frequently seeing greater than 4 million month-to-month podcast downloads throughout its community. Within the newest outcomes for September 2022, NZME celebrated 4.8 million month-to-month downloads – greater than 3.7 million greater than its subsequent community rival, and 800,000 month-to-month listeners over the identical interval.
Michael Boggs, NZME Chief Govt says: “NZME is strategically targeted on increasing our podcast community, recognizing that podcasting is among the quickest rising digital media platforms on the earth. We’re proud to supply the nation’s most numerous and expansive vary of world-class international and native content material throughout our podcast community. Be it via our independently produced podcasts, or these of our companions and exterior suppliers through our iHeartRadio platform, we cater to a massively numerous viewers which reveals the energy of NZME’s community,” says Boggs.
NZME’s Head of Digital Audio, James Butcher, says: “Podcasting is rising exponentially world wide as some of the widespread methods folks devour audio content material. In Australia, for instance, round 40 p.c of Australians have listened to a podcast up to now month, and these numbers will solely develop as increasingly more folks perceive the energy and variability of podcasts globally. We’re seeing increasingly more manufacturers worth the highly effective promoting potentialities that podcasting supplies via the intimate connection between host and listener,” says Butcher.
Within the month-to-month NZ Triton Podcast Ranker, NZME-produced podcasts Fletch, Vaughn & Hayley and Mike Hosking Breakfast have frequently made the highest or second spot over the previous yr, with Matt Heath & Jeremy Wells additionally securing a daily prime spot within the prime ten with their award-winning Matt & Jerry podcast.
Hayley Sproull from ZM’s Fletch Vaughn & Hayley, says: “We’re stoked with the large progress in our podcast downloads and listeners. Taking out the highest spot a number of occasions over the previous yr has been superior. We love offering our listeners with enjoyable, entertaining content material and having it obtainable throughout completely different platforms makes it even simpler for them to tune in wherever they’re,” she says.
Matt Heath from Radio Hauraki Breakfast and the Matt & Jerry podcast says, “We’re actually proud to persistently have round 50,000 common listeners to our podcast. In addition to our loyal Radio Hauraki listeners tuning into our podcast, it additionally supplies one other avenue for us to attach with a extra numerous vary of listeners domestically and globally, throughout completely different backgrounds and ages. Podcasts are such a robust and entertaining platform and the number of content material obtainable actually does blow your thoughts,” says Heath.
NZME’s numerous podcast community covers every little thing from present affairs to parenting, finance to relationship recommendation, and sport to te reo Māori pronunciation. You will discover all of them on iHeartRadio or wherever you get your favourite podcasts.
