PodcastOne continues to see appreciable development in a number of key areas of podcast consumption and interplay by way of the energy of focused and paired advertising campaigns, episodic launch methods, and its video technique.
PodcastOne’s devoted YouTube channel has seen a forty five% improve in views and is up 106% in subscribers in Q3 ’22 in contrast with whole development at 128% because the begin of the calendar yr.
On social media, Instagram engagement is up 13.7% over the past 90 days vs the earlier 90 days and PodcastOne’s devoted TikTok account has amassed over 1.5 million views since its inception in July 2021 giving community hosts and podcast advertisers a direct path to advertise content material to a devoted fanbase.
“We’ve constructed a full-funnel advertising operation at PodcastOne that permits us to leverage our present podcasts to develop and launch new reveals in each the audio and video areas. Information coupled with our customized inventive methods and off-network relationships have grown our community viewers exponentially and constantly lands our reveals within the prime 100 chart rankings,” mentioned Ilana Susnow, Head of Advertising & Viewers Growth of PodcastOne.
With the success of targeted advertising and inventive and built-in methods, podcast in key classes equivalent to True Crime, Historical past, TV & Movie, Self-Enchancment and Society & Tradition have seen double- and triple-digit development in viewers downloads. Successes embody:
Belief Me, which has grown a outstanding 85% in viewers because the starting of the yr.
Chilly Case Recordsdata has expanded to 2 weekly episodes as a result of overwhelming demand for content material. Every week, followers at the moment are handled to an unique episode in addition to a traditional episode replay.
The Dr. Grundry Podcast has proven a 30% uptick in listeners because the starting of 2022.
American Nightmare Season 2 has relaunched as a part of the technique to launch Season 3 with double digit downloads.
The Prosecutors not too long ago debuted a spin off present, The Prosecutors: Authorized Transient, within the wake of the success of its 14% episodic viewers development since onboarding with PodcastOne in January 2022.
“We have been getting just a few thousand downloads an episode once we first began PodcastOne, and our viewers has grown considerably and continues to develop since. Cross-promoting our present with different associated reveals has been essential for that development, in addition to typically having a group that cares about reaching the precise viewers and ensuring our content material is effective for listeners,” mentioned Lola Blanc, creator and host of Belief Me.
Further strategic advertising successes embody:
Our Faux Historical past has skilled a 25% improve in viewers sizes since January 2022.
The Jordan Harbinger Present has had a 25% improve in episodic downloads numbers.
Melissa Gorga On Show and Kail Lowry’s Espresso Convos have every grown over 125% in August alone with On Show climbing to #19 on the All Classes chart on Apple.
Namaste B$tches from Actual Housewives of New Jersey star Teresa Giudice and co-host Melissa Pfeister debuted within the Prime 100 on Apple’s prime podcast chart.
Since early 2022, PodcastOne has constantly charted within the prime ten of all reporting podcast networks, and Podtrac stories that the community grew from 6.148M distinctive US downloads in July 2022 to 7.303M downloads in August for a rise of practically 19% in total viewers.
