Your podcast episodes do not must “expire” as soon as the following episode is launched. With some technique, you should use your outdated episodes to proceed rising and interesting your viewers!
Why hassle sharing outdated episodes?
Earlier than I get into the 6 concepts to reshare outdated episodes, I believe it’s essential take into account why it’s best to even do that. I counsel the next two causes are crucial:
- To share high quality content material folks may need missed however can nonetheless take pleasure in or discover profit
- To draw a brand new viewers by content material that pursuits them
1. Make timeless content material
Though points of the world are continuously altering, many concepts are timeless or practically so. For it to even make sense to advertise outdated episodes, these episodes must nonetheless be related right this moment.
So attempt to make episodes that may very well be loved and appreciated each time they’re heard or watched. Even when you host a current-events podcast, you can sometimes break from the format to share one thing extra timeless. Have a look at what Erica Mandy does with The NewsWorthy. Every episode is normally round 10 minutes. Her weekday episodes cowl the most recent information and thus in all probability will not be very related after even simply a few days. However then she additionally publishes “Particular Version” episodes on Saturdays with extra in-depth data that’s typically timeless. For instance, these current episodes have lined the way to discuss politics with family members, how social media warps actuality, the worth of school right this moment, and what science says about espresso. Every of those could be impressed by present occasions (similar to current research, elections, and different information), however the core of the dialog might typically apply weeks, months, and even years from now.
It comes all the way down to this: timeless content material will probably be related for a very long time and might thus be promoted at nearly any time.
A helpful method to make timeless content material is to brainstorm episode concepts lengthy earlier than you document them. The extra deliberate and fewer reactionary your podcast content material is, the extra doubtless it’s to be timeless.
2. Repost on social networks
Everytime you publish a brand new episode, I like to recommend writing about 10 totally different messages to advertise that episode. These may very well be intriguing excerpts, components of the define, ideas or inspirations, and extra.
Go forward and use all these messages within the first week you publish a brand new episode, after which save the very best messages for a group you’ll be able to pull from once more later to advertise these episodes after a short time.
You possibly can even automate this with instruments like SocialJukebox, Meet Edgar, and extra.
Simply take note the lifetime of a submit on every community. Twitter posts, for instance, have a really brief life and sometimes will not be seen by all of your followers. However YouTube, Fb, TikTok, or Instagram posts usually tend to be seen for days after you’ve got posted.
In the event you do automate this, be sure you revisit your checklist not less than every year to make sure every thing remains to be related. For instance, I finished selling Appendipity themes for WordPress some time again as a result of the corporate disappeared. Now, I promote SecondLine Themes (and this is my episode about why I like SecondLine Themes a lot). If that firm ever closed, too, I would want to make sure I wasn’t nonetheless selling them, both.
3. Reference outdated episodes in new content material
Keep acquainted with your content material in order that everytime you create new episodes, articles, posts, movies, or emails, you’ll be able to simply level again to older content material when it is related. Identical to I did below level #1 after I referenced my outdated episode about brainstorming future episode matters.
This does not imply each new episode should promote outdated episodes, however attempt to at all times search for these alternatives.
And when you do not already use memorable “/key phrase” pleasant URLs for outdated episodes, merely level your viewers to your present episode’s notes for the hyperlinks again to outdated episodes. This helps reinforce one name to motion (visiting this episode’s notes) as an alternative of a number of calls to motion (one for every outdated episode you reference).
Hyperlink Whisper is a helpful WordPress plugin that may aid you extra shortly discover and hyperlink to your older content material.
4. Embrace episodes in an e-mail automation sequence
I am an enormous fan of automation! And the most effective methods to try this on-line is with an e-mail automation sequence. I like to recommend MailChimp or ActiveCampaign for this (however ConvertKit and Aweber are good, too).
When you’ve got an e-mail publication checklist, take into account writing a sequence of messages the place a few of them (or possibly even each one among them) promote a timeless earlier episode.
This does not must be a day by day or weekly e-mail sequence, both. It may very well be an automation that promotes an outdated episode solely as soon as a month and even each couple of months.
And do not forget your welcome e-mail, both! Together with thanking your viewers for subscribing, you can share a brief checklist of your prime episodes—whether or not by recognition, by what you speak about probably the most, or by what episodes lay a basis for what your podcast teaches.
Like with #2, be sure you revisit your sequence every year or so to make sure any outdated hyperlinks are nonetheless related.
5. Share related episodes in feedback
In case you are energetic in social media round your area of interest, search for alternatives the place you’ll be able to reply another person’s questions after which embody a hyperlink to a related outdated episode for extra particulars. However be sure you observe any relevant guidelines! For instance, I’ve seen some teams name this “self-promotion” and strictly forbid it, no matter relevance. Whereas different teams disallow posts that “promote” your episodes, however they permit you to share an episode when it is related in a reply.
A great way to each observe the foundations and be extra useful with out seeming spammy is to at all times present the wanted data first. For instance, do not merely say, “I talked about that on this episode …” and hyperlink to your episode. As a substitute, give a full reply after which add the hyperlink to your episode if the episode gives additional data you could not slot in your reply. In different phrases, if the episode says the identical factor in the identical depth as your remark, then the episode would not present any further worth to the reader, and thus should not be shared.
That is the place issues get meta! This very episode was impressed by a query by “Productfellow” within the Podcasting subreddit, and I’ve shared this episode together with my reply as an touch upon that very same submit.
6. Reshare episodes when well timed
Even when you create episodes which can be time-sensitive, search for alternatives after they could be related once more. A simple instance is any type of holiday-related episode that could be related once more each time that vacation happens (for instance, “It is Christmas once more! This is our gift-giving information that can assist you store!”). Otherwise you may need an outdated interview that you can spotlight when your visitor has been noteworthy once more (for instance, “Take heed to our interview with … earlier than they grew to become the movie star you see right this moment!”).
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Disclosure
This submit might comprise hyperlinks to services or products with which I’ve an affiliate relationship. I’ll obtain compensation out of your actions by such hyperlinks. Nevertheless, I do not let that corrupt my perspective and I do not suggest solely associates.
