They’re scrumptious, and spicy, and now, a significant movement image.
Flamin’ Scorching, which purports to inform the origin of the favored sub-variety of Cheetos and different Frito Lay snacks, is formally coming to Hulu later this 12 months. The movie will first premiere as a part of the South By Southwest Movie Pageant later this spring.
Right here, per Searchlight Footage, is the movie’s official synopsis:
FLAMIN’ HOT is the inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to show the long-lasting Flamin’ Scorching Cheetos right into a snack that disrupted the meals trade and have become a worldwide popular culture phenomenon.
Jesse Garcia performs Montañez, and the solid additionally incluldes Dennis Haysbert, Tony Shalhoub, and Matt Walsh. The movie additionally marks the directorial debut of Eva Longoria.
Listed here are just a few further images of the movie, together with considered one of Longoria holding aloft an exultant Flamin’ Scorching Cheeto.
Whereas the story of a janitor who modified the world of snacking is an irresistible premise for a narrative, it might be value noting that some declare that Montañez’s story of inventing the Flamin’ Scorching taste is no less than partly embellished. A 2021 Los Angeles Instances article disputed his story, and quotes a Frito Lay spokesperson as saying “We worth Richard’s many contributions to our firm, particularly his insights into Hispanic shoppers, however we don’t credit score the creation of Flamin’ Scorching Cheetos or any Flamin’ Scorching merchandise to him.” (The article does additionally quote one former govt who says “With out Richard, this factor [Flamin’ Hot Cheetos] wouldn’t be on the market.”)
Upon nearer inspection, the official synopsis above doesn’t credit score Montañez with inventing the snack meals — it says he was the one who was in a position to “flip the long-lasting Flamin’ Scorching Cheetos right into a snack that disrupted the meals trade.” I assume we’ll have to attend and see how these occasions play out onscreen. The Flamin’ Scorching film premieres on Hulu on June 9.
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