After spinning off from the profitable public media promoting firm Market Engenuity in late 2022, Soundrise has made strides in podcast promoting, supporting among the hottest podcasts distributed by PRX.
A pacesetter within the audio {industry} and particularly podcasting for greater than 20 years, Jay brings an intensive observe file of constructing and scaling groups, driving income development, and fostering industry-leading partnerships and thought management to Soundrise.
Beforehand the Senior VP, Podcast Technique and Operations at Audacy-owned podcast studio Cadence 13, Jay has been a longtime champion of podcasting, with confirmed experience and {industry} relationships. As one of many first companions for a lot of the evolving tech and information within the house together with Nielsen’s Podcast Listener Shopping for Energy, Claritas, IRI Kantar MWB, Jay introduced nationwide model recognition to podcasting.
At Soundrise, he’ll assist shine that mild on unbiased creators and create better worth for each manufacturers and advertisers. Soundrise additionally strenghtens its gross sales engine with the addition of Lovlyn, who will work to attach values-aligned manufacturers with premium podcasts to assist obtain advertising targets.
“Podcasting has seen unbelievable development in what we will do to tie manufacturers and creators collectively. Soundrise has prioritized the unbiased creators who’re doing what they love and entertaining us all. Creators, advertisers, and listeners all deserve a rewarding expertise, and Soundrise has an achievable imaginative and prescient of the way to create this best ecosystem,” mentioned Jay Inexperienced, the brand new SVP of Technique & Operations at Soundrise. “The way forward for this {industry} relies on our capability to foster independence and content material range, and I’m excited to assist Soundrise push the boundaries of what we will do with audio.”
“Together with his background, Jay has each the creativity and {industry} expertise to bridge the hole between the biggest advertisers and the area of interest creators. The podcast {industry} is a an thrilling inflection level with unbelievable alternative forward for unbiased creators and mission-driven audio. As we get into this subsequent part, Jay’s historical past and success navigating the {industry} from the very starting will probably be a useful asset to our companions,” mentioned Harry Clark, CEO of Soundrise. “On the gross sales facet, Lovlyn brings expertise working alongside among the largest manufacturers and advertisers within the audio house. Their mixed experience will assist evolve our methods and scale our operational capability to develop the corporate, serving to creators, advertisers, and listeners alike.”
Beforehand a Vice President at Kantar, Lovlyn Corbett crafted options for west coast advert companies, entrepreneurs and adtech, together with among the largest manufacturers on this planet like Amazon, Mazda, Intel, and Disney. Earlier than that, she spent 10 years on the audio facet with Nielsen Audio turning audio measurement and viewers metrics into actionable insights for radio stations. She brings experience in optimizing promoting effectiveness to make sure Soundrise prospects are getting probably the most out of their promoting spend, whereas really understanding what makes a powerful audio marketing campaign.
