P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend 02/03/2023

Over-the-top (OTT) advert spending
accounted for 14.8% of a complete $23.3 billion in digital advert spending within the U.S. in Q3 2022, to social media’s 61% and show/video’s 24%, in keeping with information from Sensor Tower’s
Pathmatics.

Compared, OTT claimed a median 13% share of whole U.S. digital spend between …