Awards exhibits have struggled to draw and maintain viewers’ consideration for the final couple of years. The 2023 Grammy Awards on Sunday, February 5, was really in a position to do each. The sixty fifth Annual Grammy Awards was the most-watched Grammys since 2020. In accordance with CBS, the Trevor Noah-hosted televised award present loved a 30% improve in viewership from final 12 months’s stay ceremony, and the Paramount+ livestream was the most important live-streaming viewers throughout Paramount+ and CBS platforms within the streamer’s historical past.
The Grammys was the most-watched program on Sunday, the community introduced February 6, with over 12.4 million viewers, the most important viewers for the Grammys within the final three years, in accordance with Nielsen time zone-adjusted quick nationwide scores for the night. Dubbed Music’s Greatest Night time, the yearly occasion continues to be the most-watched music awards present.
On Paramount+, lively subscription households had been at an all-time excessive for the occasion, up 42% in stay viewership. And on social media, the Grammy Awards had an estimated 66 billion potential impressions (the estimated quantity of people that might need seen posts associated to this matter), and #Grammys was trending within the prime 10 for 18 hours, peaking at No. 1.
The occasion is now the No. 1 social leisure occasion of 2023, however there are nonetheless main televised occasions like Tremendous Bowl LVII (Sunday, February 12) and the Oscars (Sunday, March 12) to return.
The theme of Music’s Greatest Night time had been shock wins. Harry Kinds was a serious upset, successful Album of the 12 months over the presumed winner Beyoncé, who broke the report for many Grammy wins in historical past throughout the February 5 ceremony. Bonnie Raitt herself was shocked to have received Track of the 12 months, and Lizzo was stunned to have snagged Report of the 12 months. A pleasant shock was 23-year-old jazz singer Samara Pleasure’s win for Finest New Artist.
The night additionally included an epic medley celebrating 50 years of hip-hop, a rousing opening quantity from Unhealthy Bunny, a refreshed In Memoriam efficiency format that viewers beloved, and a particular efficiency from Stevie Marvel with visitors Smokey Robinson and Chris Stapleton (who will quickly sing the Nationwide Anthem on the Tremendous Bowl).
A choose group of superfans was additionally chosen to make the pitch for why their favourite artist ought to win Album of the 12 months. The group was invited on stage to current the night time’s largest award by Noah, and the eldest of the group acquired to announce that Kinds would take dwelling the gold excitedly.
sixty fifth Annual Grammy Awards, Streaming Now, Paramount+
