Deutsche Telekom is integrating a brand new answer from WSC Sports activities, a specialist in AI-powered video highlights, to broaden the attain and engagement of its sports activities content material.
The cloud-based AI-powered answer which is being utilised by Deutsche Telekom’s TV and OTT companies – MagentaTV and MagentaSport – analyses video games in real-time and routinely creates spotlight snippets of the match. The clips are then routinely packaged with customised branding and distributed to varied inner and exterior digital platforms.
To this point, WSC’s platform has been used to create greater than 5,500 highlights on the Deutsche Telekom platforms together with the FIFA World Cup, Ladies’s Bundesliga, German Ice Hockey League, and Basketball Euroleague.
Arnim Butzen, Head of TV at Telekom, commented: “Our Magenta sports activities providing stands for top-class leisure and content material variety. Technological improvements such because the platform from our accomplice WSC Sports activities allow us to play out our unique content material quicker and extra effectively, thus considerably rising curiosity within the numerous sports activities. Total, we have now generated greater than 400 million video views throughout all platforms and social media channels because the center of final yr because of the usage of the instrument. This success exhibits that we’re hitting a nerve with our goal teams.”
In the course of the 2022 FIFA World Cup, Deutsche Telekom says it was the quickest cable to supply and publish the quickest highlights within the German market simply minutes after the tip of the match because of the usage of the platform software program.
“We’re very excited with the preliminary outcomes of our collaboration with Telekom and collectively we’re exceeding the expectations of the trendy sports activities fan throughout Europe,” added Aviv Arnon, Chief Enterprise Growth Officer at WSC Sports activities.“Integrating our main AI Powered highlights answer into one of many largest telecommunications networks in Europe is a pure match, and we’re wanting ahead to additional unlocking the complete potential of Deutsche Telekom’s spectacular portfolio of sports activities media rights.”
