Rihanna blew the world away along with her iconic Tremendous Bowl halftime present, and no, she did not take house a hefty pay cheque afterwards.
Regardless of the singer placing within the #work for her efficiency, which was her first in seven years, it’s truly customary for performers to not be paid for the occasion.
Not one of many earlier Tremendous Bowl performers, which embody Beyoncé, Maroon 5, Prince, Bruce Springsteen and Paul McCartney, have been paid for his or her work prior to now. Under we clarify why.
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The primary motive why stars aren’t paid to carry out on the Tremendous Bowl is that the promotional alternative for them is so nice.
The Tremendous Bowl historically brings almost 100 million worldwide viewers annually, with this 12 months seeing a record-breaking 110 million viewers tuning in to the foremost sport between the Kansas Metropolis Chiefs and the Philadelphia Eagles.
With that many eyes on the sport, the halftime present is taken into account a golden gig, with artists typically seeing main boosts of their music gross sales and social media following afterwards.
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It additionally explains why Rihanna’s chosen second to powder her nostril with a Fenty Magnificence compact wasn’t only a cute shoutout, however a genius one.
The common worth for a Tremendous Bowl commercial is US$6 million, or roughly $8.6 million.
For that motive, most artists attempt to nab a spot on the Tremendous Bowl if they’ve a brand new album or product to promote. However on this case, Rihanna, who would not seem to have any new music on the horizon, seems to have merely taken the job to spruik Fenty Magnificence and fulfill her followers who’ve been nagging her for years to carry them a efficiency.
An NFL spokesperson confirmed to Forbes in 2016 that whereas they “don’t pay the artists” they do “cowl bills and manufacturing prices.”
Rihanna’s dancers have been paid for his or her work, with WIRED reporting that the star’s efficiency required 800 folks’s assist and 80 dancers.
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