With the quickly rising podcast promoting market anticipated to surpass $3 billion in 2023, there has by no means been a higher time to prioritize model security. Sounder is the primary to assist advertisers deem if a podcast episode is model protected earlier than an advert runs, enabling advertisers to plan and execute campaigns with confidence.
“Audio had been with out a really operative model security instrument that gave advertisers the flexibility to run with out threat at a nationwide scale. The method was labor intensive, fragmented, and infrequently didn’t ship the extent of safety manufacturers really wanted,” mentioned iHeartMedia Chief Information Officer Brian Kaminsky. “This new instrument modifications the longer term and opens up limitless potentialities. Manufacturers at the moment are in a position to decide out of content material they deem unsafe and inappropriate. Our potentialities. Manufacturers at the moment are in a position to decide out of content material they deem unsafe and inappropriate. Our partnership with Sounder has set a benchmark for transparency in transparency in audio promoting that has been lengthy overdue.”
“At a time when brand-trust is eroding general, entrepreneurs are excited in regards to the energy of the podcast promoting to ship authenticity, affect, and rebuild belief,” mentioned iHeartMedia Chief Advertising Officer Gayle Troberman. “With iHeartMedia’s new model security capabilities, entrepreneurs can leverage the complete energy of human connection and contextual relevance that podcasts present, with out the concern and threat of unsafe stock.”
“Popping out of CES, marketer demand for podcast advertising and marketing is at an all-time excessive,” Troberman continued. “However they’re not prepared to just accept pointless threat to take action. This instrument solves this problem by offering goal, third-party model security verification and unlocking entry to extra content material that strikes the needle for entrepreneurs.”
With the instrument, powered by Sounder’s expertise, iHeartMedia can carry out model suitability evaluation, matter evaluation, content material summarization, and dynamic segmentation, forward of an advert flight. Built-in instantly into iHeartMedia’s podcast internet hosting platform Omni and ad-serving platform Triton, the expertise interprets context and assesses threat for manufacturers in seconds throughout the iHeartPodcast Community’s massive and rising viewers, from the most important and most divers reveals within the community, to model security verification at an episodic stage for podcast advertisers, successfully unlocking hundreds of hours of recent, premium audio content material for manufacturers.
“Sounder’s model security and sustainability options are right here to ushers within the subsequent stage of development for podcasting and audio promoting. Our expertise supplies the transparency wanted for assured decision-making and transacting throughout publishers, businesses, and advert tech companions,” mentioned Sounder CEO and Co-Founder Kal Amin. “As a key companion and strategic investor in Sounder, iHeartMedia has acknowledged the necessity for brand new model security instruments and requirements throughout audio.”
The iHeartPodcast Community is house to greater than 750 iHeartPodcasts which span each class from enterprise, sports activities, spirituality, and expertise to leisure, household, comedy, and true crime together with main podcasts corresponding to The Ron Burgundy Podcast, Paper Ghosts, Faux Medical doctors, Actual Associates, Atlanta Monster, You and Me Each with Hillary Clinton, The Laverne Cox Present, Las Culturistas, and Noble Blood, in addition to over 100 reveals from iHeartMedia’s on-air expertise – like the favored Bobbycast from its nationally-syndicated host Bobby Bones and The Breakfast Membership radio present podcast. With this roster of hits, iHeartMedia has extra prime 10 reveals on Podtrac than the subsequent three podcast networks mixed and twice as many podcasts with 1 million month-to-month downloads than the subsequent largest podcast writer.
