Your podcast description often is not somebody’s first impression of your present and it usually does not have an effect on your search engine optimisation, however the description does provide the important alternative to persuade a possible viewers to strive your podcast.
Listed here are some methods you possibly can enhance your podcast description.
1. Take away pointless or redundant particulars out of your podcast description
The title goes within the title, the creator goes within the creator, and the outline goes within the description. Whenever you combine these items collectively, it creates redundancy and may waste invaluable area.
Keep away from phrases like:
- “This can be a podcast hosted by [your name]”—Your identify is already within the creator discipline and displayed prominently together with your podcast!
- “[Podcast title] is about …”—That is redundant as a result of your podcast description inherently says what your podcast is about.
- “Searching for a podcast about …?”—Individuals usually aren’t asking these questions, and this tends to deal with options greater than advantages (extra on that in #3).
Be careful for data in your podcast description that basically is not essential to persuade somebody to listen to or watch your podcast, like your contact data or what day you publish episodes.
2. Focus your podcast description on “why” and “WIIFM”
In most locations, podcast descriptions do not truly have an effect on your podcast search engine optimisation. However even when they did, crucial factor remains to be to reply two primary questions:
- “Why ought to I get this podcast?”—Attempt emphasizing both the “I” or the “this” in that query!
- “What’s in it for me?” (WIIFM)—In different phrases, how will your viewers get PROFIT (recognition, relationships, alternatives, enjoyable, earnings, or tangibles) out of your podcast?
At any time when somebody has clicked via to one thing they’re contemplating—a podcast, a product, a film, or actually anything—the core data they’re in search of is why they need to select that factor, possibly even compared to options.
I extremely advocate you learn Begin with Why by Simon Sinek.
You do not have to make use of the phrases “why” or “as a result of” in your description, however I do counsel you think about somebody asking you, “Why ought to I get your podcast?” after which what follows after “As a result of …” is an effective start line in your description.
3. Change options with advantages for a extra compelling podcast description
A “characteristic” is an easy truth about your podcast, like “we discuss [topics].” The primary manner to enhance that is to increase the sentence with “in order that ….” Then, shift that profit to the highlight.
Listed here are a few examples:
- “We discuss cake-baking” ➜ “Learn to bake higher truffles”
- “This podcast shares advertising strategies” ➜ “Develop your viewers”
- “Get communication suggestions” ➜ “I show you how to talk higher”
You’ll be able to loop again via this course of to make your advantages even higher! Attempt including a “in order that” both instantly or via some rewriting to deal with the end result you need your viewers to get. For instance, as a substitute of claiming, “Learn to develop what you are promoting,” you may add, “in order that you do not have to fret about your backside line.”
Then take into account shifting that new profit to the highlight as nicely! “You may cease worrying about your backside line by implementing our strategies to develop what you are promoting.”
It may be a wholesome train to loop via this a number of instances, including “in order that” to your advertising time and again till you arrive at one thing that connects significantly better. For instance, “I discuss motion pictures in order that you may know what the perfect motion pictures are in order that you will not waste money and time on dangerous motion pictures in order that you may have enjoyable in order that you possibly can share the expertise with your mates in order that you possibly can construct deeper relationships round mutual pursuits in order that you possibly can stay a extra fulfilling life in order that ….” This doesn’t suggest you need to use the whole lot after a “in order that,” however it will possibly show you how to make one thing way more engaging than a easy characteristic. Taking this similar (barely exaggerated) instance, your podcast about motion pictures could possibly be described as “Dwell a extra fulfilling life with deeper relationships by studying extra concerning the motion pictures you and your mates love.”
4. Attempt widespread advertising approaches when describing your podcast
As a result of your podcast description is advertising a type of “product” (your podcast) that your viewers must “purchase” (by following it), you possibly can strive completely different advertising frameworks to jot down a greater, extra compelling, and extra relatable podcast description.
Listed here are three in style advertising frameworks:
AIDA (consideration ➜ curiosity ➜ want ➜ motion) describes the 4 phases somebody goes via earlier than making a choice (like following your podcast or shopping for one thing). Following this framework, your podcast description can first catch somebody’s consideration, get them concerned with what you provide, set off a want in your podcast, after which give them the motion to take.
PAS (ache/downside ➜ agitate ➜ answer) takes a barely completely different strategy, focusing first on the issue, agitating that with specificity, after which offering your podcast as the answer. Focusing after which additional specifying the ache your viewers has demonstrates the way you perceive and empathize with them, serving to them suppose, “He/she completely will get me!”
BAB (earlier than ➜ after ➜ bridge) takes a extra evidence-based strategy. It begins with relating the situation your viewers is in earlier than your podcast or earlier than making use of your educating, then the outcomes after they take motion, after which your podcast is the bridge that will get them there.
These frameworks have helped many entrepreneurs improve their income. And even for those who’re not truly promoting one thing for cash, advertising your podcast as if it is a product on the market may also help you higher attain and convert folks to a loyal viewers.
5. Take inspiration from descriptions of the perfect podcasts
Examine the persistently top-ranked podcasts, no matter their matter. Take a look at how their descriptions are written. Do they inform a narrative? Do they observe a advertising framework? How do they attempt to empathize with you? How do they impart with out losing area? You may discover they use a number of of those strategies.
For follow, copy the descriptions from a few of these in style podcasts and substitute factors about their podcast with factors about yours. Then strive rewording it to circulate higher and join higher with your very best viewers. However do not merely copy and word-spin another person’s description! Use it as inspiration after which go make your personal!
6. Get opinions in your podcast description
When you might have an outline you suppose is nice, strive it on some individuals who do not know your podcast and see the way it piques their curiosity. In case you’re keen to spend just a little cash on this, you may go to an area espresso store and provide to purchase somebody’s drink in alternate for five minutes to get their opinion (promise them you need solely their opinion, not for them to purchase something or decide into something).
This type of “man on the road” analysis will be extraordinarily invaluable since you may get somebody who does not even know what a podcast is, and for those who can pique their curiosity, you most likely have a successful podcast description.
7. Use synthetic intelligence (AI) to assist enhance your podcast description
Would not it’s cool if there was a software that might show you how to do these actual issues? There are literally a number of nice instruments now that may do that via the facility of AI!
Since early 2021, I have been utilizing Jasper (previously generally known as “Jarvis”, and I earn from qualifying purchases via my hyperlink) to assist me write higher, construct some writing momentum, and get new concepts. By now, you’ve got most likely additionally heard of ChatGPT or another instruments.
Jasper and another instruments provide templates you possibly can fill in after which generate a number of potential outcomes. For instance, AIDA, PAS, and BAB advertising frameworks for “product” descriptions; a features-to-benefits template; or a template to simplify your language as if explaining to a baby.
Jasper and ChatGPT additionally provide a versatile chat mannequin the place you possibly can kind as if speaking to a writing assistant. You would paste in your present description and ask it to rewrite the outline following a advertising framework, convert your options to advantages, and extra.
Or take a look at a podcaster-focused software like Capsho, which helps construct episode descriptions and extra out of your already-recorded audio.
I believe AI is nice for these sorts of enchancment and reformat strategies as a result of it is taking your authentic content material and making it higher.
8. Apply these similar ideas to your episode descriptions
Though I targeted this episode in your top-level podcast description, strive all these similar issues in your particular person episode descriptions, too! That may critically assist your search engine optimisation. And for those who strive bettering your episode descriptions earlier than you even file your episodes, you may even uncover new methods to make your episodes higher, too!
How I am bettering my very own podcast description
In preparation for this episode, I made a number of adjustments to my very own podcast description and can proceed doing so.
Right here was my description earlier than this episode:
I imagine anybody can share a message to vary the world, and podcasting is the BEST strategy to unfold that message! I am Daniel J. Lewis and that is the place I provide the guts and train you the instruments to launch or enhance your personal podcast for sharing your passions and discovering success! I cowl all issues podcasting: audio gear, video tools, modifying software program, WordPress and plugins, social media promotion instruments, advertising, and extra with comprehensible in-depth data and easy-to-follow steps. If you wish to know the best way to podcast or develop the present you have already got, this present is for you! Have a podcasting query or suggestion? E-mail Suggestions@TheAudacitytoPodcast.com or name (903) 231-2221. Please subscribe and I offers you THE AUDACITY to podcast!
And this is my new description, or at the least the work-in-progress as of recording this episode:
I imagine podcasting is the BEST manner for YOU to share a message to vary the world! I provide the guts and train you the instruments to launch and enhance your personal podcast for ardour and P.R.O.F.I.T.! By way of every episode, I try that will help you talk higher, totally leverage audio and video gear, use podcasting instruments for increased high quality and effectivity, grow to be an attractive interviewer, enhance your podcast web site, develop your podcast, and extra! My aim is that will help you and your viewers get P.R.O.F.I.T. out of your podcast: recognition, relationships, alternatives, enjoyable, earnings, or tangibles. From every episode, you may get inspiration, be taught easy-to-follow steps, and uncover assets that will help you podcast higher. Please be part of me, Daniel J. Lewis, and I offers you THE AUDACITY to podcast!
Be aware that I particularly modified my options to advantages and eliminated the pointless contact data.
I am accessible that will help you podcast!
In case you want one-on-one assist or you have not launched your podcast, but, click on right here to request a private teaching and consulting session with me and I would love the chance that will help you podcast higher!
Ask your questions or share your suggestions
- Touch upon the present notes
- Go away a voicemail at (903) 231-2221
- E-mail suggestions@TheAudacitytoPodcast.com (audio information welcome)
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Disclosure
This put up might include hyperlinks to services or products with which I’ve an affiliate relationship. I could obtain compensation out of your actions via such hyperlinks. Nonetheless, I do not let that corrupt my perspective and I do not advocate solely associates.
