Company podcasts as of late usually are not restricted to exterior advertising efforts. Offering a singular platform for communication and collaboration, company podcasts have proved to be extremely useful for each worker engagement and data sharing.
If you wish to create podcasts to share information and updates, or tales of success and subjects related to an organization or area of interest however have run dry with concepts, this text is for you.
Let’s take a look at 6 nice company podcast concepts that can assist you get began and develop your personal podcast.
What’s a Company Podcast & How Does It Work?
A company podcast (typically referred to as an organization podcast or inside podcast) is an audio format of communication utilized by corporations to share their data, experiences and updates with workers or clients.
This communication format permits organizations to document audio messages or conversations on subjects associated to their trade, firm or merchandise.
In some instances, company podcasts are personal and organizations share them solely with their workers, the place every listener requires a username and password to entry the audio information.
Personal podcasts have their very own benefits too. Listed here are a number of:
– They’re much less prone to get misplaced within the shuffle among the many lots of of emails that workers obtain every day.
– Statistically, audio is extra participating than textual content, particularly whenever you’re attempting to offer insights into a subject.
Nevertheless, many corporations are inclined to share their company podcasts on social media and permit a bigger variety of audiences to entry them. This may be helpful for promotions, tutorials, bulletins and updates, and plenty of different functions.
General, right here is how company podcasts (personal and public) play totally different components in an organization.
- – Make bulletins
– Notify workers about deadlines
– Promote upcoming occasions
– Construct tradition by sharing tales
– Present updates on firm methods and objectives
– Educate beneficial abilities (e.g., time administration)
– Interview crew members or stakeholders
– Distribute onboarding info
What Firms Use Inner Company Podcasts
Which corporations ought to create company podcasts?
- – Massive corporations, particularly these with greater than a thousand workers.
– Firms which might be quickly rising by including new workers frequently.
– Organizations that want to handle delicate inside points.
– Firms that need to construct their very own distinctive tradition.
The Greatest Company Podcast Examples
First, an ideal company podcast requires participating content material that speaks on to your viewers. You will need to guarantee your subjects hit on related trade tendencies and supply actionable recommendation that your listeners can use to develop their careers. Interview specialists or thought leaders who provide distinctive views and beneficial perception into the subjects at hand.
Let’s take 2 examples of company podcasts:
- – ZipRecruiter’s enterprise podcast is hosted by Daymond John. Its focus is on serving to companies to search out the proper folks to fill particular roles. The podcast focuses on studying from hardworking, gifted and profitable folks from numerous fields.
- – One other nice instance of an inside podcast is an American Airways podcast hosted by Ron DeFeo. The podcast publishes a number of 5 to ten-minute episodes each month for 122,000 workers, overlaying subjects like new adjustments.
Know Your Goal Viewers
Know your viewers, i.e., your shoppers’ or workers’ necessities, properly sufficient to tailor your content material effectively. For instance, in the event you’re concentrating on your workers, get a few of their particulars out of your HR crew.
This helps your crew members higher and determine which kind of podcast is extra useful for them and methods to interact them extra effectively.
Greatest Company Podcasts Concepts
Listed here are the perfect concepts for company podcasts to remember earlier than recording the subsequent inside podcast.
1. Firm Tradition and Historical past
Sharing tales from the corporate’s previous can emphasize values it holds. Furthermore, it may well construct crew morale and connection. Additionally, think about speaking a little bit bit about company coverage. Do that in a pleasant method and don’t dive an excessive amount of into the small print.
As an example, a company communication podcast can characteristic interviews with workers, or focus group interviews about their experiences at your organization.
An episode can deal with an worker’s success story and the way they obtained a job promotion.
One other nice thought for company podcasts will be tutorial interviews with totally different workers. Ask them to speak about their challenges and the way they rise above them, how they convey with different workers, their partnerships and time administration methods.
You can too speak concerning the totally different components of your company places of work. As an example, introduce your new workers to the company panorama by displaying them how every division operates.
2. Spotlight Worker Achievements
Transcend simply issuing awards and certificates and supply a artistic platform for crew members to be acknowledged for his or her exhausting work, dedication, and progress throughout the group.
Worker recognition and appreciation are important for enhancing morale and fostering a rewarding work setting. Acknowledging the exhausting work, dedication and accomplishments of workers is a vital approach to increase engagement amongst workers and encourage them to proceed striving towards excellence.
Highlighting worker accomplishments can be useful for displaying new crew members what success seems to be like throughout the group.
3. Business Information and Traits
You have to keep updated in right this moment’s enterprise world, have sufficient details about all the brand new tendencies associated to your area of interest, and be ready to replace your workers.
By sharing new info in your company podcast, you’ll save everybody lots of time and workers won’t miss something as a result of they will hear any time.
4. Share Firm Information and Updates
Creating podcasts about company information and bulletins is a improbable approach to improve your inside communications. Offering your personnel the chance to debate and study concerning the firm’s values and imaginative and prescient will assist them grow to be carefully aware of the group they signify.
5. Q&A Classes with Executives or Different Staff
When workers or managers sit in a hypothetical scorching chair and the podcast host begins asking questions from the viewers, issues can get attention-grabbing.
These sorts of podcasts could make the ambiance of your organization extra pleasant and enjoyable, however you may need to do loads of prep in order that the interviewee has time to arrange for any doubtlessly tough questions.
6. Coaching
Utilizing podcasts for communications in massive corporations is nice for ongoing progress and enchancment in your enterprise.
Based mostly in your workers’ wants, make totally different units of inside coaching podcasts. Prepare them fully concerning the instruments utilized in your organization, the technique, and the providers that you just use or provide.
It’s an effective way to speak info in a much less text-heavy means.
All in all, by following these steps you may determine which kind of content material can hold your workers engaged and .
7. Professional Suggestions
Not each firm proprietor is aware of methods to document high-quality podcasts, whereas many can also’t afford a recording studio or costly {hardware}.
Nevertheless, Podcastle is the best answer for each.
By utilizing Podcastle software program, you may simply create podcasts elsewhere remotely.
You may document your self and your podcast friends on separate tracks, take away background noises, add music to your podcast, have focus group interviews and extra with Podastle.
As well as, AI voices in Podcastle can learn your script in the event you want to not use voice-overs.
For those who don’t need to communicate for your self in your podcast, Podcastle enables you to select from all kinds of AI voices to learn your podcast script.
