How do you make your podcast come out among the many 1000’s of reveals printed every day? This can be a query that each newbie podcaster must be asking themselves when launching their present.
And our reply is: by hooking your listeners instantly with a compelling podcast intro. On this weblog submit, we’ll focus on every part you could assemble the proper podcast introduction that may depart your listeners hungry for extra.
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Why a Podcast Introduction is Vital
Knowledge from Edison analysis reveals solely 41% of recent listeners hearken to all the podcast episode, in comparison with 71% of normal listeners.
Different research have proven that podcasters normally lose 20-30% of their listeners within the first 5 minutes of their present. So what on earth is happening right here?
Why would solely half of the brand new listeners end listening to your podcast episode?
There could be a number of causes right here, however the principle one is that they most likely anticipated one thing apart from what your podcast needed to provide. In different phrases, even in case you had essentially the most partaking podcast episode, it wasn’t most likely the subject or the type that your new listeners have been searching for.
That doesn’t imply you essentially want to alter something. In case your podcast intro clearly units up your podcast’s temper, type, and subject, your listeners will know instantly in the event that they wish to keep or depart.
However what concerning the statistic of virtually 70% of your listeners being prepared to depart inside 5 minutes of your present beginning. For instance you may have a pleasant informative introduction that explains precisely what your episode is about. Is that sufficient? Properly, the statistics present it isn’t. The right introduction must also hook your reader from the primary second and depart them craving extra of it.
In case your podcast introduction does all of those, you will have a great probability of retaining most of your new and present listeners in your present’s first couple of minutes.
What goes into an amazing podcast intro?
What are the parts that make up a fascinating podcast introduction?
Hook
The method of ‘hooking’ begins manner earlier than your listeners even hit the play button. You hook your potential listeners together with your paintings and outline first. If you do not have a horny podcast cowl and a well-written podcast description, irrespective of how good your present is, individuals gained’t know to give it an opportunity.
As soon as that’s set, you’ll be able to transfer to the second a part of your hook: the precise line you say in your podcast introduction to lure in your listeners. What you utilize as your podcast hook largely is dependent upon the theme and subject of your podcast itself.
For instance you’re doing a fiction podcast, you’ll be able to open up your present with an intriguing story and depart it on a cliffhanger. When you’re doing extra of an interview podcast, then you can begin your present by introducing your necessary visitor or enjoying an attractive clip from later within the interview.
Your hook can change from episode to episode. It’s good to experiment with it and check out completely different choices to try to determine which type works greatest in your viewers.
Music monitor
Typically all you could keep in your listener’s head is a memorable jingle! That is why so many podcast intros go alongside a catchy little tune. However bear in mind when selecting your music monitor that it should not simply be there since you appreciated it.
Your music monitor ought to arrange your podcast’s temper and maintain the identical tone as the remainder of your present. And identical to your hook, your podcast music monitor does not have to remain the identical: it may change in line with your episode’s theme.
While you select your music monitor and add it to your podcast, bear in mind to not make it too loud, as you don’t need it to overshadow your content material.
Introduction to the host and the content material
Give your listeners some context. Introduce your self, give them your identify or your nickname, and put a reputation to the voice that’s going to accompany them for the remainder of the present.
Listed here are another questions you’ll be able to reply throughout your podcast intro to make it extra clear in your listeners what precisely they’re listening to:
1) Who’s your podcast for? Inform your listeners who your audience is in order that in case your new listeners will not be on the record, they do not waste their time.
2) What’s your podcast about, and what’s its theme?
3) Is there an issue your podcast is making an attempt to unravel? If sure, what’s it?
4) What’s the format of your podcast? Are you going to do an interview podcast or a solo one?
In case your intro succeeds in figuring out a lot of the components talked about above, then you definitely could be certain your viewers is aware of what to anticipate out of your episodes.
CTA
Lastly, the very last thing in your podcast intro must be the CTA. Is there a particular motion you need your podcast listeners to do? As an example, you should utilize this area to advertise your premium episodes, encourage your listeners to subscribe to your podcast or ask them to assist your present by donating to your Patreon account.
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Podcast Intro Examples: Evaluation on Why it Works
Instance #1: JRE
Let’s begin by analyzing one of the well-known podcasts on the market. As Spotify charts present, in 2023, essentially the most listened-to podcast within the US is The Joe Rogan Expertise. So how does the preferred US podcast host begin his present?
He solely has 4 strains in his podcast introduction:
“Joe Rogan podcast, test it out!”
“The Joe Rogan Expertise” (voiced by AI)
“Prepare by day, Joe Rogan podcast by evening!”
“All day!” Cue: drumbeat.
And these strains are accompanied by an upbeat music monitor that the majority JRE followers might sing alongside to. Now as you’ll be able to see, Joe Rogan does not actually examine all of the checkmarks we now have above, however that is as a result of he is Joe Rogan, and he does not must.
In different phrases, in case you have essentially the most listened-to podcast on Spotify, you do not have to introduce your self or your podcast to the listeners trigger they most likely have already heard about you earlier than coming.
However let’s concentrate on the weather that Joe Rogan does implement in his introduction, that are: the music and the hook. In Joe Rogan’s case the hook is his slogan “Prepare by day, Joe Rogan podcast by evening.” For these curious about the place the road comes from, try this text. However even with out the context, you’ll be able to inform that with this straightforward line, Joe Rogan is setting the best temper for his viewers: “you are about to expertise a fairly legendary present.”
And though Joe Rogan isn’t telling you that his podcast won’t be “too severe,” the music monitor he places in his intro to the podcast tells it for him.
Instance #2: The Anatomy of Homicide
Now let’s transfer to a different podcast introduction instance that a lot of you’ll most likely know: The Anatomy of Homicide.
When you hearken to the primary 3 minutes of the podcast introduction, here is what you will discover:
- – The podcast intro begins with the CTA that encourages the listeners to comply with the hosts’ Instagram account
– After that, it strikes to the theme tune of the episode
– Subsequent comes the introduction of the host, adopted by the present introduction
– Then, you get launched to the visitor
– Some particulars on the episode’s subject are adopted
– Second CTA that directs to the BTS content material
This episode intro is a superb instance of how you should utilize the entire podcast intro components talked about above to easily construct up your present and provides your listeners an understanding of what is about to come back in your episode.
Podcast Intro Templates
Now in concept you already know tips on how to write a podcast intro. However writing is a artistic course of, and even when you may have all of the instruments you want in thoughts, generally you would possibly get caught watching a clean web page. For these instances, we now have gathered a few podcast intro templates that you should utilize to make the start line simpler!
{insert a particular/episode-related hook} + {insert the theme music} +”Hello, I am ____ and that is _____ podcast, the present that (clarify the aim of the present) “+ {fade out the music monitor}
When you’ve got an episode with a visitor, you’ll be able to go together with the next template:
{insert the theme music}+ “Hey, that is _____ from _____, and at this time we now have our particular visitor ______ with us to discover (insert what your episode subject shall be)” + {insert a small teaser}
Make a Podcast Intro with Podcastle
With Podcastle making a podcast intro is absolutely easy. You simply must log into your Podcastle account and select Create> Mission/Recording. If you have already got recorded your introduction elsewhere, then drag and drop it to Podcastle’s editor. When you nonetheless have not began recording, you’ll be able to document it straight from our platform!
As soon as you’ve got recorded your intro, select from certainly one of our music library’s tons of of royalty-free music tracks. Add fade in/out when essential, lower your audio clips, and improve your podcast with a variety of AI-powered options—all utilizing Podcastle.
It solely takes a few minutes to have an expert podcast intro produced and exported.
FAQ
What goes into a great podcast intro? A podcast intro normally contains the podcast’s identify, the identify of the host, a quick description of the present, arrange of the temper and theme, and ideally a hook.
How lengthy ought to your podcast intro be?
The size of your podcast introduction is dependent upon your present’s type. Often, we would say maintain it quick; something beneath a minute is okay. However generally, you’ll be able to go over a bit if you wish to embody a small teaser to the episode. No matter it’s, be certain your podcast intro doesn’t cross the five-minute threshold.
Is there a template script for the podcast intro?
Sure, and we have included a pair in our weblog submit! Ensure you examine them out. While you choose certainly one of them, do not forget that it is only a template, and you continue to must customise it in line with your present.
How do I document my podcast intro?
We propose utilizing Podcastle! It is an all-in-one instrument for recording, enhancing, and enhancing your podcast all from one place. Its better part is that it is tremendous straightforward to make use of and presents tons of of royalty-free music tracks in your present.
Ought to my podcast even have an outro?
We are saying sure! In any other case, your podcast would possibly sound incomplete. However don’t fret; it does not must be something additional. Only a fast thanks line, CTA, and a phenomenal music monitor would do the job.
