Another highlights from IAB

The worldwide podcast division of Sony Music Leisure introduced Drapetomaniax: Unshackled Historical past, a brand new podcast made in partnership with Pharrell’s manufacturing firm OTHERtone. Hosted by journalist Michael Harriot, the primary episode will premiere on June nineteenth. Additionally to affix Sony Music’s choices is Getting Curious with Jonathan Van NessArtsAI and Barometer introduced a “model suitability” product that may use AI to observe podcast content material and assist advertisers work out which reveals are applicable for his or her model. New York Public Radio introduced in hosts from lots of its well-liked reveals, together with WNYC’s Radiolab and Dying, Intercourse & Cash. Ira Flatow of Science Friday was requested to weigh in on the present’s continued success regardless of being on air for greater than three many years. “In an age of polarizing information 24/7, we provide listeners one thing totally different,” mentioned Flatow.

NPR performed it protected by that includes hosts from well-liked reveals like The Indicator from Planet CashCode SwapUpfirst Sunday, and TED Radio Hour. Fairly than tout new choices, NPR made a nostalgia play. As my colleague Nicholas Quah explains in Vulture, a current sequence of layoffs (in addition to the shuttering of 4 new podcasts) makes it clear that NPR is returning to its broadcast radio roots — lacking out on alternatives to develop its viewers. So lengthy, Invisibilia!

Acast’s director of gross sales and model partnerships, Christiana Brenton, talked about how advertisers can higher join with their audience. Final month, the corporate launched a software that makes use of Nielsen Viewers Segments information to assist advertisers goal much more particular viewers classes, comparable to high-income earners, pet homeowners, vacationers, tech fans, and extra. 

SiriusXM introduced out a number of of its notable hosts, together with Workforce Coco’s Conan O’Brien, Kelly Ripa (who’s the host of Let’s Discuss off Digicam by Stitcher Studios), Crooked Media’s DeRay Mckesson (Pod Save the Individuals), Neil deGrasse Tyson (StarTalk), and Crime Junkie’s Ashley Flowers.The corporate additionally introduced Sounds Homosexual, a brand new podcast about queer music that may debut on Might twenty fourth. The present will likely be hosted by Sarah Esocoff and produced by SiriusXM’s Stitcher Studios



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