Prime executives of OTT platforms like Netflix, Amazon Prime, and Disney + Hotstar deposed earlier than the Parliamentary Standing Committee on Communication and Know-how on Monday

Members of the parliamentary panel requested executives of those platforms to respect the nation’s cultural sensitivities

There have been calls for from varied quarters for censoring OTT platforms for allegedly displaying vulgar and abusive content material

At a time when there’s an intense debate occurring about the usage of abusive language in content material of over-the-top (OTT) platforms, members of a parliamentary panel reportedly requested executives of a number of business gamers, together with Netflix, Amazon Prime, and Disney + Hotstar, on Monday (Could 15) to chorus from displaying obscenities on their platforms and respect the nation’s cultural sensitivities.

Prime executives of those streaming corporations deposed earlier than the Parliamentary Standing Committee on Communication and Know-how, ET reported.

The panel is chaired by Shiv Sena MP Prataprao Jadhav and includes veteran actor and Trinamool Congress (TMC) chief Shatrughan Sinha, amongst others.

Info and Broadcasting (I&B) Secretary Apurva Chandra additionally attended the assembly, together with different officers from the ministry, the report mentioned.

Through the assembly, different points corresponding to piracy and the necessity to deliver OTT platforms underneath the ambit of Cinematograph Act additionally got here up for dialogue. Congress MP Karti Chidambaram reportedly mentioned that the difficulty of piracy must be handled stringently.

Extra importantly, the panel additionally sought particulars on the income generated by these platforms from India and the way a lot of that quantity was invested again.

The OTT platforms are anticipated to present written replies to the panel on the questions requested by its members.

In the meantime, the revenue tax authorities are looking for to tax Netflix Inc’s revenue from the nation.

OTT Content material Underneath The Lens

There have been calls for from varied quarters for censoring platforms for allegedly displaying vulgar and abusive content material.

Final yr, Info and Broadcasting Minister Anurag Thakur additionally warned OTT platforms that vulgarity and abusive language was not acceptable within the title of creativity.

Final month, Chandra additionally mentioned that the federal government’s ‘soft-touch’ regulatory method in the direction of the OTT streaming area has led to some content material that’s ‘not fascinating’.

“… there are considerations that this (these) soft-touch rules could have led to some content material which isn’t fascinating. We’d request the business to be cognizant of the considerations and tradition of the nation,” mentioned Chandra.

Whereas listening to a case filed almost about the webseries ‘School Romance’, which is being streamed on SonyLiv, YouTube and TVFPlay, the Delhi Excessive Court docket mentioned that the language used within the present is ‘obscene and vulgar’. The court docket additionally mentioned that there’s a want to manage content material with vulgar language on such platforms.

Bollywood actor Salman Khan additionally waded into the talk, saying that cleaner content material can have a wider viewers, and requested why OTT platforms shouldn’t be censored when movies and TV channels are.

At present, the Info Know-how (Middleman Tips and Digital Media Ethics Code) Guidelines, 2021, present for a Code of Ethics to be adopted by the publishers of on-line curated
content material.

The federal government has additionally launched a three-level grievance redressal mechanism to deal with grievances referring to the violation of the Code underneath the rule notified in February 2021.

The I&B ministry redressed 265 grievances in opposition to OTT content material underneath the IT guidelines, 2021 as of February 2023.

The OTT market in India is dominated by JioCinema, Disney+Hotstar, Netflix, Amazon Prime Video, SonyLIV, Zee5, amongst others.

In keeping with a report by RBSA Advisors, India’s video OTT market is predicted to achieve a measurement of $12.5 Bn by 2030 from about $1.5 Bn in 2021 on the again of entry to higher networks, rising digital connectivity, and rising smartphone utilization.



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