OTT content material platforms like Netflix, Amazon Prime, and Hotstar displaying tobacco merchandise or their use should show anti-tobacco well being spots of a minimal 30 seconds period every at the start and center of the programme. The platforms can even have to show anti-tobacco well being warnings as a outstanding static message on the backside of the display screen throughout the interval of show of the tobacco merchandise or their use within the programme.
The brand new guidelines additionally prohibit OTT corporations from displaying manufacturers of cigarettes or different tobacco merchandise or any type of tobacco product placement. This may occasionally successfully ban the show of tobacco merchandise in promotional supplies. The principles will come into impact inside the subsequent three months.
The well being spots, message and disclaimer will probably be made accessible to the writer of the web curated content material on the web site “mohfw.gov.in” or “ntcp.mohfw.gov.in,” the foundations say.
“If the writer of on-line content material fails to adjust to new guidelines, the Union Well being Ministry and the Ministry of Info and Broadcasting will take strict motion,” MoHFW mentioned in a press release.
If a writer of OTT content material fails to adjust to any guidelines, an inter-ministerial committee consisting representatives from MoHFW, IMB, and the Ministry of Electronics and Info Expertise could take suo motu motion.