On this weblog put up, we’ll dive into the world of video podcasts, exploring what they’re, how they work, and why they’re gaining traction amongst content material creators and avid listeners alike.
What’s a video podcast?
Historically the definition of podcast implied audio-only content material. It was basically a web based model of a radio present that might be downloaded or streamed. Through the years the expansion of video content material throughout social media and the remainder of the net, in addition to enhancements in web pace and expertise have made video extra widespread and even important.
Consequently, numerous podcasters realized that embracing video can enable them to draw extra audiences and make the present extra partaking. That is how the video podcast was born.
For all of those that want a proper definition, here is one:
A video podcast, also called a vodcast, is a type of podcasting that makes use of video content material alongside the audio. Like conventional podcasts, video can cowl a variety of topics, together with interviews, panel discussions, tutorials, leisure reveals, and extra.
You’ll be able to eat video podcasts through on-line platforms and streaming providers, in the identical method you may watch movies on YouTube or Twitch. So what’s the distinction? Properly, the strains have definitely blurred between what counts as a video podcast and simply video content material. Nevertheless, video podcasts are nonetheless sometimes made accessible as audio-only for those who choose to hear whereas commuting, understanding or at work.
Whereas most video content material is inherently visible and must be seen to be absolutely appreciated, video podcasts are sometimes constructed in a method the place you possibly can get pleasure from each video and audio variations equally.
What’s the distinction between making a video podcast vs. an audio-only one?
Doing a video podcast clearly provides extra complexity to the manufacturing course of. How does this variation affect your choices as a podcaster throughout the pre-production, execution, and distribution levels? Let’s have a look.
Pre-planning
There are alternative ways you possibly can flip your podcast right into a video podcast. However one of the crucial widespread methods is by recording your self when podcasting. Should you select to go together with this technique, it means you may have so as to add a bunch of bullet factors to your pre-planning to-do checklist.
This contains determining which video tools you may file with, how you may arrange the lights in your studio, and even what your gestures and facial expressions will appear to be.
You may even wish to follow in entrance of the mirror to make sure you ship the strains precisely the way you wish to. Not everyone seems to be assured in entrance of the digital camera, and for those who’re not used to video recordings, it’s price taking a while to enhance your performative expertise.
Execution
Tools-wise, here’s a fast guidelines to have at hand:
– Digicam and video recording software program
– Microphone
– Headphones
– A few lamps for the lighting
– Quiet and visually interesting room
– Inexperienced display if crucial
In fact, numerous this tools is non-obligatory. You’ll be able to produce a high-quality video podcast with solely podcast recording and enhancing software program. For example, with Podcastle, you can also make studio-quality video podcasts with simply your laptop computer!
However for example you wish to go the additional mile with video manufacturing and enhancing and add some animated results and transitions to your present. Properly, meaning you may must consider further time for enhancing and manufacturing.
Distribution
Lastly, how would you distribute your video podcast? Properly, right here is the place the primary benefits of video podcasts turn out to be obvious.
You’ll be able to publish your video podcast on social media platforms like YouTube, Instagram, or Fb. As you guessed, YouTube is among the hottest choices on the market for video podcasters.
Having your personal YouTube podcast channel enhances your probability of attracting new listeners because it’s one of many largest content material distribution platforms on the complete web!
In fact, it’s also possible to publish your video podcast on video streaming platforms like Vimeo or StreamYard. In different phrases, though having a video podcast requires extra dedication and time out of your aspect, it is usually extremely probably that you will attain new listeners and assist your podcast develop quicker.
Advantages of video podcasting
Extra engagement
Movies assist to convey your message to the podcast viewers extra strongly. When individuals watch you speaking, your physique gestures and facial expressions make your message clearer.
Higher belief
One more reason why many podcasters determine to change to video podcasting is to construct up belief. Movies assist your viewers to turn out to be extra acquainted with you and acknowledge your face. It subconsciously makes them belief you extra. Even when you do not need to totally change to video podcasting, it’d nonetheless be a good suggestion to launch some video content material to hype up your podcast and interact your viewers..
New listeners
Lastly, as we’ve already talked about, one of the crucial elementary benefits of video podcasting is that they enable you to attain out to a wider viewers. You’ll be able to put up your video podcast on YouTube, and it will convey extra potential listeners to your channel. Plus, the possibilities are that additionally, you will enhance your web site website positioning, as Google loves YouTube.
Posting audio podcasts to Fb, Instagram, or different social media platforms gained’t have the identical affect as video.
Sorts of Video Podcasts with Examples
In-Studio Interview – Name Her Daddy
In-studio interviews and podcasts are the very first thing that involves thoughts when speaking about video podcasts. That is when a podcaster places a digital camera of their studio to seize the recording session.
Within the case of interview podcasts, this additionally means inviting the friends to the studio. The disadvantages of this kind of video podcast are that first, you might want to have a studio, and second, your friends want to return to that studio bodily.
In different phrases, for those who decide to the in-studio podcast, you possibly can not file your podcast episodes remotely. It additionally means you may spend some cash re-arranging your house studio (and even renting a brand new one!), establishing lights and shopping for correct video recording tools.
However in the long run, after you have all of it arrange, you may find yourself with episodes just like the one on the “Name Her Daddy” podcast.
When Alex Cooper invitations her friends over and data all of it on digital camera, she permits the viewer to expertise a degree of intimacy that would not be doable with audio-only. It additionally permits her to showcase her private model by way of her studio inside and outfit selections.
By carrying sweats and chilling on her sofa, she visually reinforces that her podcast is all about preserving it informal and comfortable.
Static Picture/ No Video Recording – ARTE Radio
One other method you possibly can flip your podcast into video content material is by merely including a static picture to it. That is most likely one of many best methods to supply a video podcast, particularly while you really do not wish to spend time recording video.
The benefit of this video podcast is that you simply save numerous time, effort, and cash on producing a video as a result of all you want is a static picture or a small quantity of animation to show your podcast right into a vodcast.
The drawback is that, in fact, you will not have as a lot interplay and engagement along with your viewers as trying on the static picture is sort of the identical as merely listening to your podcast. So why precisely do you have to add a static picture if that does not increase the engagement of your present?
To have the ability to distribute your podcast on different platforms. With that easy addition of a picture, which additionally, by the way in which, can merely be your podcast cowl, you possibly can distribute your podcast additional by way of social media platforms and different streaming providers that don’t help audio-only content material.
You’ll find numerous examples of utilizing a easy static picture on the ARTE Radio YouTube channel. However we’ll check out a bit extra inventive resolution.
Within the As soon as Upon a Father episode, for example, ARTE Radio selected to show the English transcription of the episode on the video in order that the non-French-speaking viewer might comply with alongside simply. This easy resolution helped the present appeal to extra listeners with minimal effort.
Distant Interview – JRE Matthew Episode
The pandemic and rise of Zoom shifted us all in direction of a remote-first tradition and affected the podcasting world too. As an alternative of inviting their friends to a studio, many podcasters merely manage on-line interviews the place the friends can be part of the episode from the consolation of their very own houses.
Take the instance of Joe Rogan’s episode with Matthew. Though Matthew’s video is actually only a display seize from a Skype name, and the sound is fairly low in high quality, it would not forestall the viewer from having fun with the episode.
However in fact, it is Joe Rogan, he has a really loyal following and that is why he can pull it off. However for those who select to go together with the distant podcasting format, we extremely recommend additionally taking good care of your visitor’s video and audio high quality throughout the name.
And remember to file with a number of tracks to save lots of your self from the hours of enhancing and readjusting throughout the post-production.
Animation
Should you’re into animation or have some associates who’re animators, you must also think about turning your podcast right into a full-on animation. In any other case, for those who’re to rent a workforce of animators, it may cost you considerably greater than different choices on our checklist. However nonetheless, it will likely be definitely worth the funding!
One of many causes animation video podcasts are widespread is as a result of they immediately make the viewers engaged. They repurpose your audio content material and switch it into entertaining visible content material. However, in fact, not all podcast genres would work as an animation.
Our favourite instance of an animated podcast is Jenna Fischer’s and Angela Kinsey’s Workplace Women podcast collection the place they inform behind-the-scenes tales of the TV present “The Workplace”.
The animation makes the podcast much more hilarious and entertaining, enhancing the complete podcast expertise.
Response and Recap – In Soccer We Belief: A U.S. Soccer Podcast
Lastly, the final video podcast format on our checklist is the response and recap podcast. For these podcasts, you may must file your display and your self to seize your real reactions to no matter you are watching in the mean time.
Some of these podcasts are good for film, recreation, and sports activities podcasts. Recording your reactions reside and permitting your viewers to comply with you alongside by way of the sport you are taking part in, or an actor interview you are watching makes your viewers really feel like they’re in a pleasant hangout.
Within the instance of the In Soccer We Belief podcast, the hosts use the display capturing format to offer you, because the viewer, visible aids all through the podcast and enable you to comply with the audio extra simply. Aside from that, you possibly can see each hosts’ faces, which makes you hook up with them extra.
Easy methods to Make a Video Podcast?
Beginning a video podcast can appear overwhelming. However we promise, it’s not as troublesome because it appears. Listed below are all of the steps you might want to comply with to create a profitable video podcast from scratch!
Making a video podcast will not be that completely different from creating an audio podcast. The principle distinction is, in fact, that you’ll be utilizing video on prime of your audio. Aside from that, the method is just about the identical.
Listed below are the steps you might want to comply with to begin your personal video podcast:
Select a Subject
Step one is to decide on a subject to your podcast. This may be something that you simply’re keen about and that you simply assume different individuals can be fascinated by listening to about. Should you’re unsure what to decide on, strive brainstorming just a few concepts with associates or relations. As soon as you have settled on a subject, it is time to begin planning your present.
Create a Script or Define
The following step is to create a script or define to your video podcast. This may enable you to keep on monitor and be certain that every episode is attention-grabbing and informative. Should you’re unsure the place to begin, there are many assets accessible on-line that can assist you get the inventive juices flowing.
Select Your Tools
After getting a subject and a script, it is time to begin fascinated about tools. If you have already got a webcam or video digital camera, you are all set. If not, strive in search of some reasonably priced choices on the market. And keep in mind, you possibly can at all times select to begin your video podcast with only a webcam!
Edit and Publish Your Episodes
You’re all set to edit and get your episodes prepared for publication? Then you might want to discover the precise video and audio enhancing software program. Right here, at Podcastle, we’ve got a user-friendly and intuitive podcast enhancing dashboard that can assist you simply step into the podcasting recreation. Additionally, be sure to take a look at our video interview characteristic, and revel in it to the fullest!
As soon as your episodes are edited, you possibly can add them to your web site or weblog, or submit them to video podcast directories.
Promote Your Present
The ultimate step is to advertise your video podcast. This may be performed by sharing hyperlinks on social media, visitor running a blog, and even making a video trailer to your present. Should you put within the work, you may you’ll want to appeal to listeners from everywhere in the world.
FAQ
What’s video podcasting?
Video podcasting is a type of podcasting that includes video content material together with audio. It entails recording and distributing episodes that viewers can watch, just like a standard TV present or a YouTube video.
How does video podcasting differ from audio podcasting?
Video podcasting differs from audio podcasting in that it provides a visible element to the content material. Whereas audio podcasts rely solely on audio recordings, video podcasts supply a extra partaking expertise by together with video footage, graphics, interviews, demonstrations, and different visible parts.
Why ought to I think about video podcasting?
There are a number of explanation why it’s best to think about video podcasting. Firstly, it permits you to attain a broader viewers by interesting to each visible and auditory learners. Video podcasts additionally supply larger engagement ranges, as viewers can see facial expressions, physique language, and visible demonstrations, enhancing the general affect of your content material.
Moreover, video podcasting opens up alternatives for monetization by way of sponsorships, YouTube advert income, merchandise gross sales, and extra.
What tools do I would like to begin video podcasting?
It depends upon the video podcast format you select. Should you determine to easily flip your podcast right into a vodcast with the assistance of a nonetheless picture, you do not want any tools. Nevertheless, for those who select to file your self, we’ll recommend getting some important video recording tools. These embrace a high-quality digital camera, a microphone for clear audio recording, good lighting to make sure visibility, and a steady tripod or stand to carry the digital camera. Moreover, video enhancing software program shall be crucial for post-production duties corresponding to trimming, including graphics, and enhancing the general visible high quality.
How can I distribute and promote my video podcast?
There are a number of methods to distribute and promote your video podcast. You’ll be able to add your episodes to widespread video platforms corresponding to YouTube, Vimeo, or social media platforms like Fb and Instagram. Be sure that to optimize your video titles, descriptions, and tags to enhance discoverability.
Don’t neglect to additionally leverage your present audio podcast subscribers by notifying them of your new video content material. Have interaction along with your viewers by way of social media, e-mail newsletters, and collaborating with different podcasters or influencers to broaden your attain.
Do I must have skilled video enhancing expertise to supply a video podcast?
Whereas skilled video enhancing expertise can definitely improve the standard of your video podcast, they don’t seem to be obligatory. There are user-friendly video enhancing software program choices accessible that supply intuitive interfaces and pre-built templates, making it simpler for newcomers to create visually interesting content material. With follow and experimentation, you possibly can step by step enhance your video enhancing expertise or think about hiring knowledgeable editor if wanted.
Are there any drawbacks or challenges to video podcasting?
Video podcasting does include some challenges. Producing video content material requires extra time, effort, and probably larger manufacturing prices in comparison with audio-only podcasts. It additionally requires extra bandwidth and cupboard space for internet hosting and streaming movies. Nevertheless, with cautious planning, budgeting, and a transparent content material technique, these challenges could be successfully managed.
Can I convert my present audio podcast right into a video podcast?
Sure, you possibly can convert your present audio podcast right into a video podcast. By including related visuals or recording video footage of your podcast recording periods, you possibly can remodel your audio content material right into a video format. This lets you repurpose your present episodes and appeal to a brand new viewers preferring video content material consumption.
How lengthy ought to video podcast episodes be?
The optimum size of video podcast episodes depends upon your content material and audience. Usually, it is suggested to maintain episodes inside the vary of 20 to 60 minutes, as this period supplies a steadiness between partaking the viewers and retaining their consideration. Nevertheless, be at liberty to experiment and analyze your viewers’ suggestions to find out what works greatest to your particular area of interest and elegance of content material.
What are some widespread video podcast codecs and types?
There are numerous widespread video podcast codecs and types you possibly can think about. These embrace interview-style podcasts, animation podcasts, solo podcasts, panel discussions, and extra!
