In November 2022, when Bob Iger returned to Disney as CEO for the second time, he noticed that many issues had modified on the firm since he had left. Enterprise was down and even smaller markets like India, as soon as strategic bets, had been turning bitter. For perspective, India accounts for two.6% of Disney’s whole revenues of USD82.7 billion. However in India, it was at all times an enormous deal. That is very true for Disney+Hotstar, the OTT platform, which had a



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