Sport Social Podcast Community (Sport Social), one of many UK’s main podcast networks, has bolstered its promoting supply in US and Australian markets by way of two new world partnerships.
This features a partnership with US-based sports activities podcast community firm Blue Wire, which options podcasts on its community from creators throughout a variety of sports activities together with baseball, basketball and soccer, with works with world class athletes to develop their audio platforms. The opposite partnership is with ARN, a number one Australian broadcast and on-demand audio firm, which is residence to a number of award-winning podcasts in each style.
Blue Wire and ARN will be capable of supply their shoppers the chance to promote by way of Sport Social’s fashionable sports activities podcasts, having access to a rising listener base.
This partnership with Blue Wire additionally implies that Sport Social can supply the manufacturers it really works with promoting area on podcasts hosted by way of Blue Wire.
Since launching in 2021, Sport Social has developed a robust community of sports activities content material creators and podcasts, now producing 7.5 million downloads a month. This consists of the official podcasts of Manchester Metropolis and West Ham, and fashionable exhibits Seaman Says and the Geraint Thomas Biking Membership.
Sophie Hind, managing director at Sport Social, mentioned: “It’s an enormous milestone second for us to be working with Blue Wire and ARN, each leaders of their markets who share our ardour for audio and sport-focussed content material.
“All events can provide advertisers wider entry to world audiences and supply higher worth for the podcast creators we work with, serving to them entry extra potential sponsorship choices from new manufacturers.”
Henry Ettinger, director of community progress at Blue Wire, mentioned: “We’re delighted to be partnering with Sport Social. For us, this partnership is a no brainer; not solely will it maximize income for each networks, it’s going to additionally maximize income for all our podcasters too.
“The group at Sport Social are revolutionary and hungry, and this partnership is one other instance of how we will work collectively to propel our corporations and the trade ahead.”
