Heliconia H Group Co, the operator of a number of competition-based actuality TV cooking reveals reminiscent of Iron Chef, has diversified its portfolio to incorporate kitchenware and organising meals occasions, with the goal of cultivating sustainable progress and mitigating threat.
Kitikorn Penrote, the corporate’s chief govt, stated Thailand’s media panorama has modified with the emergence of latest digital platforms. The worth of TV advert expenditure has steadily dwindled, whereas competitors amongst TV programmes has escalated markedly.
“In mild of this reworked panorama, we not put all our eggs in a single basket,” stated Mr Kitikorn, who added that Heliconia H Group is within the technique of creating its personal model of kitchenware referred to as “TopChef”, leveraging the recognition of its actuality TV cooking present aired on TV 7.
TopChef kitchenware would grow to be out there at Makro shops subsequent 12 months.
Mr Kitikorn stated the corporate is poised to determine a three way partnership agency to fabricate meals and associated objects underneath a model related to one in all its actuality competitors cooking reveals underneath the Heliconia H Group.
These joint-venture merchandise could be marketed each domestically and internationally.
The corporate can also be going to introduce 3-4 new ready-to-eat meals, ready by its crew of expert cooks, into the market subsequent 12 months.
As well as, the corporate has ventured into internet hosting its personal meals leisure occasions this 12 months.
“Meals occasion organisation and administration maintain substantial progress potential, which may contribute to our long-term trajectory. Our meals occasions will differ from others, not solely promoting meals, but in addition permitting guests to relish the atmosphere,” Mr Kitikorn stated.
The corporate’s first culinary pageant is going down on Aug 11-20 at CentralWorld mall. This meals occasion was organized underneath a theme park setting, encompassing three distinct zones: “Caribbean”, for seafood delicacies; the “Magic Land” zone, showcasing important programs; and the “Surprise Land” zone, devoted to desserts.
These delectable dishes had been the brainchild of 70 movie star cooks who’ve graced the corporate’s numerous actuality competitors cooking reveals.
“Inside 4 days, our inaugural meals occasion drew an astounding attendance of as much as 40,000 guests day by day, exceeding our preliminary projections. Past being a culinary showcase, our ambition is to evolve right into a paramount purveyor of food-based leisure occasions,” stated Mr Kitikorn.
The Heliconia H Group boasts an array of aggressive actuality cooking reveals, together with Iron Chef, Grasp Chef Thailand, High Chef Thailand and The Subsequent Iron Chef. Along with its actuality TV competitions, the corporate is planning to develop on-line actuality present content material for distribution through over-the-top (OTT) platforms within the upcoming 12 months. Moreover, plans are underway to globally broadcast Bid Coin Chef — their very own aggressive actuality cooking present.
As of now, 70% of Heliconia H Group’s income distribution comes from tv ventures, 20% from organising occasions, and 10% from ready-to-eat meals. Its strategic blueprint suggests the income composition is poised for transformation subsequent 12 months, with meals leisure occasions projected to contribute 40%, whereas ready-to-eat meals and associated culinary merchandise would account for 20%. The remaining 40% would nonetheless be from its TV enterprise.
