Rihanna’s Fenty model has teamed up with Puma to unveil their first sneaker collaboration, as RiRi places her personal spin on the traditional Avanti mannequin.
The reimagined King Avanti was introduced on Thursday (September 7) by way of a sequence of photographs and teaser clips with the sneaker set to reach at Puma retailers on September 15 with a retail worth of $160.
“Digging into Puma’s archives is all the time unbelievable,” Rihanna advised Vogue. “There’s a lot historical past and legacy right here, and I wished to honor that by paying tribute to the Avanti.
“[The King is] the shoe [Brazilian football player] Pelé performed in and made very well-known, and I do know individuals are trying ahead to their return.”
She added that her child boys shall be laced with the gathering impressed by the legendary soccer star who handed away in December: “This time round, we expanded our creations to youngsters, ’trigger I selfishly need my boys in all the pieces their dad and I put on or design.”
Pre-school sizes of the sneakers shall be going for $95 whereas infants retail for $80. There reportedly shall be a second drop within the fall for many who miss out subsequent week.
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The legendary King soccer boot was initially launched in 1968 and Rihanna is making it cool as soon as once more over 50 years later.
The Avanti shall be accessible in black, white and metallic silver colorway choices. Followers can count on a classic upper-leather with a foldable tongue emblazoned with the “FENTY” emblem together with the gum sole.
Rihanna joined Puma as a artistic director in 2014 earlier than designing her first sneaker with the Puma Creeper in 2016.
“She nearly rejuvenated the entire traditional platform sneaker pattern with the Creeper,” Puma international artistic director Heiko Desens mentioned in a press release to Footwear Information. “That is in all probability certainly one of our most profitable franchises.”
Earlier this summer season, Rihanna formally stepped down from her position as CEO of her lingerie model, Savage X Fenty, appointing a successor to the place shifting ahead.
RiRi and A$AP Rocky at the moment are mother and father of two after Rihanna gave start to a different child boy on August 3 in Los Angeles and has revealed that his title can even begin with an “R” like older brother RZA.
