Suppose world, act native. Simpler mentioned than finished in a rustic of India’s scale, the place practically a fifth of humanity lives. Add umpteen languages and a various cultural milieu, and the duty assumes Herculean proportions. Extra so, if you’re within the enterprise of content material creation and dissemination — a worldwide streaming platform like Amazon Prime Video. Or, for that matter, Netflix. However Prime Video did the unbelievable – it cracked the daunting India code
