International over-the-top (OTT) TV and movie revenues are forecast to succeed in $215bn in 2029, a 33% improve from this 12 months.
That’s in keeping with the newest estimate from Digital TV Analysis, which warned that although AVOD revenues will develop quicker than SVOD over the subsequent six years, they are going to develop at a slower fee than beforehand anticipated.
“AVOD revenues for TV sequence and flicks will attain $69bn by 2029, up by $30bn in 2023,” mentioned Simon Murray, Digital TV Analysis’s principal analyst. “These figures are decrease than our earlier version because of the international promoting slowdown and slower than anticipated rollouts of hybrid AVOD-SVOD platforms by the main US platforms.”
General, AVOD revenues are anticipated to signify a 32% share of complete OTT revenues by the tip of the last decade.
The US will stay the dominant territory “by far,” notes Murray, however its share of world revenues will drop eight share factors between 2023 and 2029, from 46% share to 38%.
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