Triton Digital, the worldwide know-how and companies chief the digital audio, podcast, and broadcast radio industries, launched its first Canada Mid-12 months Podcast Tendencies Report.
The report accompanies its month-to-month Canada Podcast Ranker and supplies insights into the evolving Canadian podcast panorama, together with traits in podcast listening, a snapshot of the podcast listener, prime genres, downloads, debuts, gross sales networks, and extra.
In accordance with the report, Canada’s hottest podcast genres have been True Crime, Information, and Comedy, with a median of three.0 hours of content material downloaded per listener, per week. Different notable findings embrace:
Listeners downloaded 4.4. episodes per week, on common, and 92% of podcasts have been listened to on a cellular system.
The highest day of the week for listening is Wednesday with peak occasions being between 10am-12pm EST.
The highest gross sales community within the Triton Canada Podcast Ranker, by way of common weekly obtain quantity, is SiriusXM Podcast Community, adopted by CBC/Radio-Canada and Wondery.
Prime podcasts embrace Dateline NBC (NBCUniversal Information Group), SmartLess (Wondery Community), and Entrance Burner (CBC/Radio-Canada).
“Because the Canadian podcast scene continues to evolve, we’re excited in regards to the probability to focus on insights into Canadian listening habits,” remarked Daryl Battaglia, SVP Measurement Merchandise & Technique at Triton Digital. “Podcasting stands as a fascinating and influential medium for storytelling and our debut mid-year traits report underscores our dedication to offer our purchasers with reliable and reliable information on podcast consumption and listener behaviors.”
The 2023 Podcast Tendencies in Canada Report incorporates information from quite a few sources, together with Triton’s Digital IAB Tech Lab licensed Podcast Metrics service, which measures server log information from Triton’s Omni Studio platform and a wide range of trade internet hosting platforms.
