The Pink Rocks Amphitheater in Morrison, Colorado has lengthy been a must-play venue for touring artists and a high vacation spot for music followers due to its pure magnificence and geologically pushed acoustics. Now, a latest financial impression report commissioned by Denver Arts and Venues [DAV], which owns and operates Pink Rocks on behalf of town of Denver, quantifies the monetary energy of the crimson sandstone venue first opened in 1941, estimating that the 9,525-capacity amphitheater is answerable for producing $717 million yearly within the Denver metro space and the state of Colorado.
The primary-ever financial impression research of Pink Rocks Amphitheatre’s function in native economies, by BBC Analysis & Consulting (BBC), evaluated information from the 2022 Pink Rocks live performance season in hopes of quantifying the ripple results of {dollars} spent within the area by followers, vacationers and crews who carry exhibits to the 83-year-old venue’s iconic stage.
“Pink Rocks is essentially the most superb live performance venue on this planet,” stated Denver Mayor Mike Johnston in an announcement. “This research proves what Denverites have identified for years: Pink Rocks, and Denver’s artistic neighborhood, are highly effective financial and cultural forces for our metropolis.”
The report discovered that Pink Rocks was answerable for 7,300 full- and part-time jobs final yr, producing $216 million in payroll within the Denver metro space and a further $6 million statewide. Final yr, Pink Rocks clocked in $186 million in ticket gross sales from an attendance of 1,747,465 at 217 ticketed occasions — a rise of almost 300% from 75 occasions only a decade in the past.
“From performers and stagehands to field workplace employees and upkeep crews, 1.5 million Pink Rocks followers means an enormous increase for the native live performance trade,” stated Tad Bowman, venue supervisor at Pink Rocks. “There shall be 400 individuals working on-site every present, however there are actually 1000’s of jobs throughout the area supported by what occurs at Pink Rocks.”
The report discovered that 30 % of followers, on a mean evening, journey to Pink Rocks from from outdoors the Denver Metro Space, with the highest customer markets being Chicago, New York/New Jersey, Los Angeles, Dallas-Ft. Price, Minneapolis-St. Paul and San Francisco.
Final yr, Pink Rocks recorded nearly $40 million in gross concessions income and is the highest on-premise location in the USA for gross sales of White Claw Exhausting. Total, the venue sells greater than 1 million malted drinks yearly, together with greater than 400,000 seltzers.
“Each Coke or Coors offered has an extended line of people that’ve gotten that beverage right into a fan’s palms,” stated Brian Kitts, who oversees Pink Rocks’ company partnerships and advertising and marketing.
For its half, the city-owned venue spends $8.5 million on annual upkeep and notes that cash spent at Pink Rocks helps authorities and metropolis arts and cultural packages, together with $6 million in tax income to town of Denver in addition to cash spent to reinforce venue safety and fan expertise.
“The research makes it clear that common re-investment again into the venues managed by DAV are essential in guaranteeing Pink Rocks is and continues to be a vacation spot for guests and an vital piece of Colorado’s financial puzzle for years to come back,” added Bowman.
Extra data, together with the total research, will be discovered at RedRocksOnline.com/Impression.
