In a current survey performed in Nigeria, a complete examination of podcast listening habits amongst Nigerians has uncovered intriguing insights into the nation’s podcast panorama in 2023.
The survey, which engaged a various pattern of 500 contributors, offers a captivating snapshot of the podcast ecosystem in Nigeria. Some key highlights from the survey embody:
Frequency of Podcast Listening: The survey revealed {that a} substantial portion of Nigerians hearken to podcasts recurrently. A big 35.8% hear a number of occasions per week, with an extra 34.2% tuning in a minimum of as soon as a month.
Numerous Content material Preferences: Nigerian listeners exhibit numerous tastes relating to podcast content material. Common genres embody Society and Tradition (53.3%) and Private Growth and Self-Enchancment (56.7%).
Smartphones Dominate: Smartphones emerged as the popular gadget for podcast consumption, with a staggering 94.2% of respondents utilizing them to entry their favourite reveals.
Phrase-of-Mouth and Social Media: Suggestions from family and friends, together with social media platforms, have been recognized as major sources for locating new podcasts.
Audio High quality Issues: An amazing 62.5% of contributors emphasised the significance of clear audio high quality, underlining the importance of excellent sound manufacturing.
The survey additionally supplied worthwhile demographic insights, revealing that almost all of Nigerian podcast fanatics fall inside the 25-34 age group, with the South West area main when it comes to podcast engagement.
These findings spotlight the evolving podcast panorama in Nigeria and the rising urge for food for numerous audio content material amongst its residents. Podcast creators and fanatics alike are inspired to discover and embrace this burgeon medium.
For additional particulars and entry to the total survey outcomes and presentation slides, please go to Podcast Listening Habits in Nigeria -2023.
