‘Priscilla’ Domestic Box Office Holds Its Own Against Competition

Director Sofia Coppola is at the moment having fun with a profitable return to the theatrical market with Priscilla, the unconventional biopic of Priscilla Presley, which dramatizes the complicated relationship that she shared along with her late husband, Elvis Presley. The movie held remarkably nicely in its second weekend of large launch, falling by a mere 5% from final weekend.

After simply over a fortnight in theaters, Priscilla has grossed over $12 million domestically, because it awaits a world roll-out that’ll start in December and lengthen into January. The film premiered at this 12 months’s Venice Movie Competition in October, earlier than being launched by indie outfit A24 in 4 home theaters later that month. Priscilla entered large launch on November 3, ending on the quantity 4 spot that weekend. It held on to the fourth place this weekend as nicely, including over 1,000 theaters and grossing just below $5 million.

That is the widest launch that Coppola has ever obtained. The filmmaker’s greatest theatrical hit stays 2003’s Misplaced in Translation, which grossed practically $120 million worldwide. Her second-biggest hit is 2006’s Marie Antoinette, which made $60 million globally. The punk rock-infused interval drama can also be her costliest film, produced on a reported finances of $40 million. Priscilla, however, price a reported $20 million to make, which can also be on the upper finish of the spectrum for the financial director. Coppola’s final theatrical launch was The Beguiled, which generated practically $30 million worldwide in opposition to a reported finances of $10 million in 2017. She launched the Apple TV+ comedy drama On the Rocks in 2020.

Priscilla Would not Whitewash Elvis Presley

Starring Cailee Spaeny because the titular character and Jacob Elordi as Elvis, the film has obtained largely constructive evaluations. It at the moment sits at a “recent” 81% rating on aggregator Rotten Tomatoes. Priscilla was touted because the antithesis to final 12 months’s glittery cradle to the grave biopic Elvis, directed by Baz Luhrmann and starring Austin Butler within the lead function. Produced on a finances of $85 million, Elvis grossed over $150 million domestically and practically $300 million worldwide. It additionally scored eight nominations on the ninety fifth Academy Awards, together with Finest Image and Finest Actor for Butler. A24 would hope for Priscilla to generate related curiosity throughout the awards season, even when business success of that sort is out of the query.

Priscilla is a extra intimate movie than Elvis, and has generated some quantity of controversy over its portrayal of the lead characters’ romance. Whereas Priscilla Presley serves as an government producer on the film, and has given it her blessing, her late daughter Lisa Marie Presley was reportedly sad concerning the inventive instructions being taken by Coppola within the script, and had threatened to protest in opposition to the film earlier than her premature passing earlier this 12 months. You may watch the film in theaters, and keep tuned to Collider for extra updates.