Ariana Grande has a brand new supervisor in Brandon Creed. The famous person has signed together with his newly-launched Good World Administration agency, sources inform Billboard.
Grande made main headlines in August when she cut up with longtime supervisor Scooter Braun‘s SB Tasks. Grande had been with the corporate since 2013, the yr she launched her breakthrough debut album, Yours Really.
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“[Ariana] likes that [Brandon] understands her on a distinct stage and between performing and music, she has loads arising and is worked up to have discovered a brand new help system to assist her execute her plans,” says a supply near the scenario.
“She needs the main target to be her artwork and he places her artistry and imaginative and prescient earlier than anything,” provides one other supply. “He’s the right individual to assist her execute her visions for this subsequent chapter of her life and profession.”
Creed — a longtime supervisor whose earlier purchasers have included Bruno Mars and Lizzo — introduced the launch of Good World Administration in July, bringing his purchasers Mark Ronson, Troye Sivan and Charli XCX together with him. Grande marks his third main signing since then. (Beforehand, in 2017, Creed merged his personal The Creed Firm with Irving and Jeffrey Azoff‘s agency to kind Full Cease Administration.)
In early August, Creed and Lydia Asrat introduced they’d signed Normani to a co-management deal via Good World and Asrat’s Q10. Then, in September, he signed Demi Lovato — one other former Braun consumer.
Grande has had eight charting albums on the Billboard 200, six of them hit the highest 10, with 5 topping the checklist. Her final launch, Positions, debuted atop the chart in 2020 and spent two weeks at No. 1.
On the Scorching 100, she’s logged 73 entries — together with 20 prime 10s, seven of which hit No. 1. She most not too long ago led the tally together with her remix collab on “Die for You” with The Weeknd in March 2023.
Throughout her catalog of songs, she’s generated 23.5 billion on-demand official streams within the U.S., in line with Luminate. Her albums have earned 22.4 million equal album models within the U.S, of which conventional album gross sales equal 3.3 million.
Grande not too long ago teased her forthcoming seventh studio album with a sequence of images posted to Instagram again within the studio. Artists together with Selena Gomez, Billie Eilish and SZA expressed pleasure within the feedback for the pop star’s anticipated return.
On Saturday (Dec. 9), Grande carried out “Oh Santa!” alongside Mariah Carey in New York. Subsequent yr, she is going to star as Glinda alongside Cynthia Erivo within the long-awaited Depraved movie.
