A brand new evaluation from Sounder reveals that NPR’s information reveals are considerably safer for manufacturers than the final inhabitants of podcasting inside the information style. The evaluation underscores NPR’s high-quality content material and its dedication to offering a secure house for manufacturers searching for reliable sponsorship alternatives within the information.
A formidable 81% of NPR’s information content material was labeled as unrelated or low-risk for delicate matters in line with the GARM Model Security Ground + Suitability Framework, in comparison with the final inhabitants common of 54%. Moreover, NPR demonstrates a transparent dedication to avoiding graphic discussions, with 13% fewer discussions of medium-risk delicate matters and a mere 2.3% of content material categorized as graphic discussions of high-risk delicate matters. As anticipated, NPR doesn’t function any content material categorized as “flooring”, which is deemed unsuitable for promoting.
“We’re thrilled to work with Sounder on this evaluation,” stated Gina Garrubbo, President and CEO at Nationwide Public Media, NPR’s sponsorship subsidiary. “NPR’s award-winning journalism and storytelling are a mirrored image of its dedication to offering the general public with fact-based, non-sensational reporting and content material. NPR’s 50-year heritage and management in audio journalism, in addition to the hallmark model and tone of reporting, affords the viewers a balanced and complete tackle world occasions.
Kal Amin, Co-Founder and CEO of Sounder, additionally remarked, “This collaboration showcases the ability of knowledge analytics in evaluating content material high quality. NPR’s stock stands out as a dependable and credible information supply, providing safer and extra appropriate information stock for manufacturers. We’re happy to work with NPR on this evaluation to assist make clear the misunderstanding that information content material isn’t a brand-safe class.”
