The renewed contract comes as no shock given the excellent outcomes and mutual advantages skilled through the preliminary collaboration. Salem, a key participant in household themed content material with conservative values, has acknowledged the unparalleled worth that Sonnant brings to the desk when it comes to digital income development, viewers engagement, and workflow effectivity.
“We’re excited concerning the extension of our partnership with Sonnant, because the extra we use it, the extra makes use of we discover for it” stated Michael Demarest, Director Viewers Development at Salem Media. “In these difficult instances it’s tough so as to add new workers, so we have a look at what options might assist our digital development, with out new overheads. Sonnant had already made big inroads with our advert operations crew, so we checked out different reveals and different strains of enterprise that we needed to develop. The outcomes have been excellent.”
Sonnant CEO, Tony Simmons stated, “When Salem Media introduced they had been centered on the expansion of digital revenues, we all know we had been a match made in heaven. We challenged Michael and his crew to throw away any and all challenges at us. The outcomes and returns have been rabid, and pave the way in which for extra radio and video content material.”
Simmons continued, “…furthermore, Sonnant is proud to announce the institution of a presence in Dallas, Scot Herd joins as SVP Strategic Partnerships North America solidifying our dedication to offering North American assist and fostering stronger relationships with purchasers within the USA.”
As this partnership continues to innovate and broaden its footprint, each Salem and Sonnant stay up for pushing the boundaries of audio content material engagement, automation and income technology.
