Podcasting 2.0 is revolutionizing podcasting for podcasters, audiences, and builders. Listed here are what I feel are the perfect options it’s best to strive now, when you can.
For additional context, take heed to my earlier episode about Podcasting 2.0 and why it issues.
A few of these options are nonetheless in growth. Go to our new Podcasting2.org web site to see the apps and publishing/internet hosting instruments that help these options. (Within the close to future, CanIPodcast.com will allow you to see the whole overview of what options are supported the place.)
1. Cross-app feedback
After I just lately attended Podfest Multimedia Expo, I used to be speaking with a lady to know extra about Podcasting 2.0. She lit up with pleasure over two issues: cross-app feedback and dwell streaming.
The imaginative and prescient of cross-app feedback is straightforward. Think about with the ability to touch upon an episode you are listening with out leaving your podcast app! Even higher, others can reply to you from their totally different podcast apps!
That is what cross-app feedback will enable: viewers feedback from a number of podcast apps however all going into the identical stream of exercise so that you and others can have interaction from most popular apps.
Whereas I feel that is essentially the most thrilling characteristic for everybody, it is also proving to be essentially the most sophisticated to implement. Builders have to consider efficiency, information portability, authentication, and providing you with moderation management. However when these options are all solved, this shall be a dynamite characteristic!
And the perfect half is that this engagement can happen utterly with out leaving the podcast app! (However there will be different programs to allow you to monitor and have interaction along with your viewers. For instance, I will be constructing this into Podgagement each time the event points are resolved.)
2. Dwell streaming
After I spoke with that lady at Podfest, the opposite factor she was most enthusiastic about was the flexibility to live-stream with dwell engagement straight into her viewers’s podcast apps.
That is what the “dwell merchandise tag” (or generally referred to as “LIT”) is designed to do!
Dwell-streaming is not a great match for all podcasts or podcasters. It presents a complete new layer of complexity and a number of distractions. However when you’ll be able to handle it effectively, live-streaming is a unbelievable technique to have interaction your most loyal viewers in real-time.
Podcasting 2.0’s dwell characteristic will allow you to live-stream straight into the trendy podcast apps. You begin by scheduling your upcoming occasion, and your viewers will see that of their apps. While you go dwell, you viewers can obtain push notifications after which soar to listening or watching dwell. There’s even the potential to have your chat room there, too!
Better of all, that is all proper inside your viewers’s podcast app! They will not have to depart to hear or watch on a separate web page, they’ll have interaction with out leaving their most popular podcast app!
Apps may even do sensible issues like routinely marking the later downloaded episode as performed if the viewers already performed it dwell.
Be taught extra in regards to the Podcasting 2.0 dwell streaming characteristic from Dave Jackson and me in The Way forward for Podcasting!
3. Micropayments
Do not let the “micro” a part of “micropayments” make you suppose they’re small and nugatory!
Podcasting 2.0 allows you to obtain monetary help in any quantity out of your viewers by leveraging the ability of Bitcoin, particularly via the quicker and cheaper Lightning Community. That is mostly measured in Satoshis (abbreviated “sats” or “§”), that are 100 millionth of a Bitcoin. Here is the fast hack (not less than for US {Dollars}) to know the worth. Each 1,000§ is well worth the present worth of Bitcoin in cents. So if Bitcoin is $45,000, then 1,000§ is price 45¢.
This permits your viewers to present as little as a few cents to as a lot as they worth your podcast—thus why this characteristic known as “Worth for Worth” and makes use of the <podcast:worth> RSS tag.
But it surely does not cease there! Your viewers can set their podcast app to stream the funds to you for each minute they take heed to your podcast! So even one thing that appears as small as 100§ per minute could be 3,000§ for a 30-minute podcast. If Bitcoin is price $45,000, that streaming cost would convert to $1.35—and that is 54 instances as a lot as that one listener could be price to an advertiser paying the widespread $25 CPM!
These sorts of “micropayments” could be almost nugatory and even unattainable with widespread cost strategies like PayPal or bank cards, who normally take a flat charge round 50¢ plus round 3% of the transaction!
Take heed to my previous episode, “Are Podcasting 2.0 Micropayments Price It?” and examine “Worth 4 Worth” to be taught extra!
4. Tremendous chapters
Shoutout to Dovydas from RSSBlue.com for coining the time period “tremendous chapters,” and I like it!
We have had chapters in podcasting since 2005, however they’ve at all times been very restricted. They may solely comprise a title, a non-compulsory hyperlink, and an non-compulsory picture. They have been additionally embedded within the media file, so updating your chapters would imply changing your media file. And that limitation meant that none of your viewers who already downloaded the episode would be capable of see something new within the chapters.
Podcasting 2.0’s “tremendous chapters” construct on these legacy options and transfer the chapters into an exterior metadata file.
Just by being in an exterior file, now you can replace the chapters anytime. And trendy podcast apps are sensible sufficient to examine for up to date chapters when your viewers engages along with your episodes.
The non-compulsory chapter photos are additionally exterior URLs, permitting you to swap out the pictures anytime, and even do cool issues like dynamically generated photos with promotions, countdowns, dates, and extra!
Presently, Podcasting 2.0 chapters nonetheless help solely the identical title, URL, and picture fields like legacy chapters. However that can change quickly with help for picture galleries, movies, blocks of textual content, polls, and extra!
5. Transcripts
I’ve lengthy seen that transcripts have been largely a waste within the podcasting house. Transcripts are normally low-quality written content material and thus are troublesome to learn and carry out very poorly for search-engine optimization (search engine marketing). Some podcasters would even relegate their transcripts to a separate obtain via their web site, making them even much less accessible for anybody who may truly want the transcripts for accessibility!
However Podcasting 2.0 modified that! Now, you’ll be able to hyperlink to your episode transcripts (finest in SRT or VTT file codecs) proper out of your podcast RSS feed, and sensible podcast apps will see them and even give your viewers to see your line-by-line transcript in actual time along with your spoken content material! Take a look at Steno.fm to see the way it can spotlight parts of the transcript as these phrases are being spoken.
It is “closed captions” for podcasts!
And the large shock of 2024 was that Apple introduced official help for Podcasting 2.0 transcripts beginning with iOS 17.4! That is enormous as a result of it is the primary Podcasting 2.0 characteristic Apple has supported! And since Apple continues to be an trade chief and trendsetter in podcasting, you’ll be able to count on to see a number of different well-liked apps begin to help the identical podcast normal. And that would additionally open the floodgates to a lot broader Podcasting 2.0 help!
Dave Jackson and I mentioned the various implications of this information on this episode of The Way forward for Podcasting. [LINK PENDING]
How are you going to use Podcasting 2.0?
My ultimatum is that this: in case your present podcast-publishing software does not deeply help Podcasting 2.0 by now, change!
Your 4 finest choices proper now are:
- Blubrry with PowerPress on WordPress
- Captivate
- Buzzsprout
- Mix Podcast Mirror along with your RSS feed from any legacy internet hosting supplier
I spoke extra about these internet hosting choices in my earlier episode/article, “Greatest Podcast Internet hosting Suppliers (2024).”
And when you’re questioning how to make and use transcripts, that is what I am going to discuss in my subsequent episode!
I am obtainable that can assist you podcast!
When you want one-on-one assist or you have not launched your podcast, but, click on right here to request a private teaching and consulting session with me and I would love the chance that can assist you podcast higher!
Ask your questions or share your suggestions
- Touch upon the present notes
- Go away a voicemail at (903) 231-2221
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Disclosure
This submit might comprise hyperlinks to services or products with which I’ve an affiliate relationship. I’ll obtain compensation out of your actions via such hyperlinks. Nonetheless, I do not let that corrupt my perspective and I do not advocate solely associates.
