Why is Gen Z (folks born between 1997 and 2012) ingesting far much less at concert events than the earlier generations?
In keeping with a stay music CEO from Minneapolis, one of many largest causes is marijuana edibles.
“One of many massive traits we’re seeing is that Gen Z doesn’t drink as a lot. They’re both consuming edibles earlier than they arrive or there’s extra of a sober, psychological well being [focus]… A lot of the ticket worth goes on to the band, so actually what [venues] subsist on is drinks. That’s not going to be a sustainable income stream,” the CEO mentioned, per Consequence.
In keeping with Billboard, the brand new development, which is hurting smaller live performance venues, started to emerge following the COVID-19 pandemic.
“Popping out of COVID-19, every thing concerning the stay music enterprise was turned the other way up,” one other stay music skilled instructed the outlet.
The identical individual famous that there is a 25 % distinction between Gen Z’s alcohol consumption at concert events and that of millennials, Gen X and boomers.
READ MORE: Examine Reveals the U.S. States With the Worst Live performance Crowds
Texas State College professor of psychology Ty Schepis mentioned that whereas alcohol use is trending down amongst school college students, marijuana use has risen to 37 %.
On X (previously Twitter), one concertgoer highlighted the development by blaming the decline in ingesting at concert events on the costly costs of drinks at venues.
“Madison Sq. Backyard charged me $40 for a tequila dawn,” they wrote.
In a reply to the unique tweet, they joked, “Comply with me when you’ve additionally been victimized by MSG drink costs.”
Different followers shared related tales in response.
“Me after I bought a tequila Redbull and the invoice was $48,” one individual tweeted.
“Me and my $26 Whiteclaw towards the world,” another person shared.
One other individual confirmed they’re a part of the demographic who would a lot fairly take pleasure in some marijuana than shell out cash for high-priced drinks.
“I’m pulling out my joints and sparking up. Saving myself a $100 tab,” they tweeted.
15 Most Disastrous Music Festivals in Historical past
Listed below are among the most disastrous music festivals in historical past, a lot of which proved unacceptably arduous for attendees, however a handful of others that sadly turned tragic. You may bear in mind many of those situations — others you could not learn about but. Preserve studying to search out out.
Gallery Credit score: Philip Trapp
