Present notes can add large worth to your podcast by providing you with a solution to have interaction together with your viewers and share assets.
On this step-by-step information, we’ll have a look at what makes present notes an essential a part of your podcast workflow and why they’re price the additional effort!
Advantages of writing good present notes
Present notes are a robust piece of value-packed, written content material with wide-reaching advantages.
Listed below are just a few methods writing present notes can profit your individual podcast.
Share data with listeners
It may be exhausting to share data with podcast listeners over simply audio.
Podcast present notes allow you to share data and create efficient calls to motion that listeners can act on simply.
Your present notes web page can embrace issues like:
- Your Patreon hyperlink
- Affiliate hyperlinks and low cost codes
- E-newsletter sign-ups
- Abstract of the episode
- A shareable hyperlink to your podcast episode
- A hyperlink to your podcast web site
Having a spot to share this data will help you monetize your podcast and develop your community.
Entice new listeners
Episode notes can attract listeners searching podcast apps for brand spanking new content material.
Present notes may also assist convert site visitors out of your web site to your podcast and encourage viewers to take heed to new episodes or subscribe to your present.
And for those who embrace key factors and memorable quotes in your notes, listeners usually tend to Tweet about your content material and enhance your publicity.
SEO
Search engine optimisation methods and key phrases can enhance your efficiency in podcast apps and search engines like google.
The extra you optimize your podcast’s Search engine optimisation, the extra probably potential listeners will stumble throughout it and need to hear.
Present notes additionally enhance your accessibility for listeners who’re exhausting of listening to.
Get extra friends through cross-promotion
When potential friends see that you simply promote individuals and companies in your present notes, they’re extra more likely to comply with be in your podcast.
As a podcast host, this small gesture will help you guide extra podcast friends and get extra alternatives for cross-promotion.
Promote your again catalog
Present notes allow you to hyperlink to older episodes that could be related to the present episode’s subject.
Together with a hyperlink to a previous episode helps make listeners conscious of earlier content material and retains it related!
What to incorporate in your present notes
What you embrace in your present notes relies on your choice.
Finally, you may craft them nonetheless you need. Listed below are some parts to think about placing in your notes.
Search engine optimisation-optimized title
Optimizing your present notes will help your podcast seem in searches. Attempt to match key phrases in your:
- Episode title
- Episode abstract and intro
- Description and physique textual content
You may decide your key phrases utilizing a instrument like Key phrases In all places to find out what listeners are trying to find associated to your subject.
Episode description
Summarize your episode in a approach that makes readers need to hear. Make it clear how the episode can profit listeners or assist them remedy an issue.
Attempt to maintain this part between 100 and 200 phrases.
Bullet factors of fundamental subjects
Define the details of your episode and embrace timestamps to make it simple for the reader to navigate.
Here is an instance from Podcasting Q&A:
On this episode, we will have a look at some methods you may successfully promote your podcast utilizing Instagram Tales.
00:00 – Introduction
00:27 – Behind the scenes
00:51 – Share from Spotify
01:10 – Visible Soundbites
01:54 – Repurpose for Reels
02:16 – Share listener content material
02:48 – Countdown sticker
03:17 – Highlights
Visitor bios
Introduce your podcast visitor with a brief bio. Attempt to maintain it underneath 75 phrases and spotlight their accomplishments. You may as well hyperlink to their social media, LinkedIn, web site, books, and so on.
Instance: “On this episode, Tom Buck joins the crew to debate Amazon’s latest acquisitions, Fb’s new social audio options, and going from a 9-to-5 profession to being a full-time YouTuber.”
Affiliate hyperlinks
It is not sufficient to say an affiliate in your podcast. Listeners want a hyperlink to analysis the merchandise and make a purchase order.
Embody your affiliate hyperlinks and low cost codes in your present notes to assist your monetization efforts and enhance conversions.
Hyperlinks to further assets
You may embrace hyperlinks to any quotes, knowledge, articles, or different materials you referenced in your episode. This provides credit score to the sources you talked about and builds your credibility.
Episode transcriptions
Theoretically, transcribing your episode and together with that in your notes can enhance a podcast’s Search engine optimisation.
However most readers simply need a quick synopsis and key takeaways from the episode. We submit transcriptions for Buzzcast on our episode web page and maintain our present notes easy.
Name to motion
A name to motion is one step you need your listeners to take after listening to your episode. Your CTA may embrace asking listeners to:
- Join your e-newsletter
- Subscribe to your podcast
- Buy a product
- Enroll in a course
Restrict your self to 1 CTA per episode so you do not overwhelm listeners.
Podcast present notes examples and templates
You may customise your present notes as a lot as you need. Be at liberty to make use of these podcast present notes templates to get you began.
Template #1. Minimalist
Primary notes work nicely for podcasters who do not have the time for longer present notes however nonetheless need to have interaction with listeners.
Date:
Title of podcast:
Episode title and quantity:
Transient abstract of episode: Roughly 200 phrases about your episode’s fundamental theme. You may as well embrace a visitor bio and different related information right here.
Bullet factors of key subjects + chapter markers
Matter #1 [0:00]
Matter #2 [0:00]
Matter #3 [0:00]
Calls to motion, episode hyperlink & contact information
E-newsletter sign-up
Shareable episode hyperlink
E-mail handle
Copy and paste the Google Doc right into a separate Google Doc file to make edits.
Template #2. Monetization
For those who work with associates and sponsors, you need to embrace these hyperlinks, low cost codes, and associated assets in your notes.
Date:
Title of podcast:
Episode title and quantity:
Transient abstract of episode: Roughly 200 phrases about your episode’s fundamental theme. You may as well embrace a visitor bio and different related information right here.
Bullet factors of key subjects + chapter markers
Matter #1 [0:00]
Matter #2 [0:00]
Matter #3 [0:00]
Checklist of assets, urged supplies, affiliate hyperlinks, and social media:
Useful resource #1
Useful resource #2
Useful resource #3
Episode sponsored by: Embody your sponsor’s title, a brief abstract, and a hyperlink to their touchdown web page.
Name to motion, episode hyperlink & contact information
E-newsletter sign-up
Shareable episode hyperlink
E-mail handle
Copy and paste the Google Doc right into a separate Google Doc file to make edits.
Template #3. Lengthy-form
Some podcasters craft their notes like a weblog and even embrace full episode transcripts. For those who choose this model, here is one format to think about.
Date:
Title of podcast:
Episode title and quantity:
Transient abstract of episode: Roughly 200 phrases about your episode’s fundamental theme. You may as well embrace a visitor bio and different related information right here.
Write blog-style paragraphs for every fundamental subject: Keep away from overstuffing your notes with key phrases, however try to incorporate them all through your episode abstract and the physique of your textual content.
Matter #1 [0:00]
Matter #2 [0:00]
Matter #3 [0:00]
[Episode transcript or link]
Episode sponsored by: Embody your sponsor’s title, a brief abstract, and a hyperlink to their touchdown web page.
Checklist of assets, urged supplies, and social media handles:
Useful resource #1
Useful resource #2
Useful resource #3
Name to motion, episode hyperlink & contact information
E-newsletter sign-up
Shareable episode hyperlink
E-mail handle
Copy and paste the Google Doc right into a separate Google Doc file to make edits.
Podcast present notes companies
Haven’t got time so as to add yet one more factor to your workflow? These companies could make nice present notes for you, so you may focus in your content material.
Cohost AI
Value: $10-$30 relying in your Buzzsprout plan
Cohost AI is a Buzzsprout instrument that seamlessly integrates AI into your podcasting workflow! Cohost AI robotically generates episode titles, present notes, chapter markers, and transcripts out of your audio file. The present notes are written in paragraph format and covers every subject within the episode!
Deciphr
Value: Free
This AI-powered software program takes your transcript or audio file and summarizes the important thing factors in 60 seconds. Your completed file will probably require some modifying, however it might get you fairly far down the street (and it is free!).
Your Deciphr present notes will embrace:
- abstract and summary
- timestamps
- highlights
Decrease Avenue
Value: Attain out for a quote
The staff at Decrease Avenue creates podcast present notes tailor-made to your viewers. Present notes are included within the Starter Plus manufacturing bundle.
Additionally they provide many different podcast companies you may add to your order. Fill out this contact type to get a customized quote.
Last ideas
Podcast present notes are a robust solution to optimize podcast Search engine optimisation, enhance accessibility, and share assets with listeners.
Attempt to maintain your present notes quick. Most listeners simply need a quick synopsis of the episode and hyperlinks to assets.
Take a look at our The best way to Begin a Podcast Information for extra podcasting ideas!
Alban Brooke
Alban Brooke is the Head of Advertising at Buzzsprout and the co-host of Buzzcast. Have any questions on this information? Attain out on Twitter.
FAQ
What are podcast present notes?
Podcast present notes are an outline of your podcast episode. They will embrace issues like an overview of your episode and assets to assist listeners dig deeper into your subject.
Why do podcasts have present notes?
Most profitable podcasts use present notes to strengthen an episode’s message and interact listeners in a visible approach.
How do you write present notes for a podcast?
Tro to jot down your present notes concisely, together with an episode abstract, affiliate hyperlinks, social media handles, and a call-to-action.
Does Apple Podcasts show present notes?
Apple Podcasts (previously iTunes) shows your present notes format as you will have it in Buzzsprout! Not all podcast gamers will comply with your present notes format. If in case you have questions on why your individual present notes are usually not displaying appropriately, be at liberty to achieve out to our assist staff at assist@buzzsprout.com.
Do present notes seem on podcast apps?
Podcast apps show present notes in another way relying on which HTML fields they assist. The apps that show present notes most precisely are PocketCasts, Overcast, and Castro.
Ought to I embrace episode transcriptions in my present notes?
Solely a handful of apps presently assist transcripts, so we add our transcripts for Podcasting Q&A to its Buzzsprout web site to spice up Search engine optimisation and accessibility.
Can I write present notes in my podcast dashboard?
Most internet hosting platforms let customers write notes inside their dashboards. When you publish, the notes seem in podcast directories as a part of its itemizing. In Buzzsprout, you may add present notes in your episodes particulars web page!
What’s the distinction between a podcast description and present notes?
A podcast description is an outline of your whole present. Present notes are an outline of your particular episode! So whereas these are comparable, present notes are executed on the episode stage.
