“With consumers preferring baked-in placements, podcast publishers are turning to episode-targeted advertisements utilizing Dynamic Advert Insertion [DAI],” explains Sean Howard, CEO of Flightpath. “Promising an episode locked placement is simple, however DAI makes dwelling as much as these guarantees tough. Patrons count on these placements to be served in each obtain or hear inside a set time interval. Flightpath surfaces any issues that may affect supply along with exposing any oversold occasions sooner or later.”
These alerts and stories work on all supported DAI platforms and liberate gross sales and operations to supply these placements with confidence, whereas additionally sustaining the numerous income alternatives from conventional DAI placements.
Key Options
Freedom to make use of baked in gross sales methods whereas additionally enabling as much as 3x gross revenues with DAI applied sciences
Confidence that episode locks are correctly configured and going to ship 100% of the time, as promised
Determine booked and oversold episode locked stock throughout supported DAI platforms
All of this whereas monitoring all run-of-show and run-of-network campaigns
Trusted availability for episode focused orders one yr into the longer term
“Podcast publishers and networks have to unlock income potential whereas nonetheless addressing purchaser demand for locked stock,” acknowledged Flightpath’s CRO, Laurie Belleau. “At Flightpath, we’re dedicated to empowering our companions with unparalleled visibility and paving the best way for elevated income by making advert stock, placements, and marketing campaign efficiency available within the context of a number of gross sales methods.”
“As we handle lots of of campaigns each week, it’s essential to have a instrument that may swiftly pinpoint and resolve any potential supply points,” added Ilwira Marciszek, AdLarge’s Senior VP and head of Income Operations and Digital Gross sales. “Flightpath empowers us to ship with the reliability and accountability that our advertisers have come to belief from AdLarge.”
To study extra about Flightpath, please attain out to laurie@flightpath.fm.
