Marshall’s Funhouse puts music and community first at SXSW 2024

After per week in Austin, working on breakfast tacos and sprinting to and from showcases across the metropolis in exactly broken-in Dr. Marten’s — I can safely say that Marshall’s Parish takeover was a standout expertise. Free to locals and people in Austin for SXSW festivities, the occasion featured a boisterous and hungry crowd in contrast to every other venue, who meandered across the full-on carnival Marshall had erected, full with a funhouse mirror, video games, and neon inexperienced cotton sweet. This occasion had many layers, although the permeating theme gave the impression to be neighborhood — a core tenet of Marshall’s work that far extends these three days.

Learn extra: 8 important queer anthems, picked by Agender

Inside Parish, throughout three stellar showcases, every opened by Austin’s College of Rock, we noticed Dinosaur Jr. draw a line across the block, a lot talked-about Austin act Die Spitz embrace punk power in its truest type, and U.Okay.-based Marshall Information’ acts like rowdy post-punks King Nun, self-described “Queercore Powerhouse” Dream Nails, and Corey Taylor-approved rap-metal artist Child Bookie blow the crowds’ minds with raucous, unequalled performances.

However the showcases had been simply the half of it — previous the new canine stand, strongman recreation, and DJ sales space curated by the Queer Vinyl Collective, folks screen-printed customized merchandise and artists picked at report bins, wanting to enter the gifting suite filled with Marshall product, alongside native organizations just like the SIMS Basis, who works to destigmatize and cut back psychological well being and substance abuse points for music trade professionals, Girls in Vinyl, who provides training and alternatives for ladies and BIPOC communities across the vinyl trade, and College of Rock, who acquired the complete backline of Marshall merchandise following the occasion. Over three days, whereas the carnival carried on, the SIMS Basis and WIV unfold consciousness, partaking with a music-loving viewers apt to turn out to be allies and supporters.

Fully caught off guard by the unimaginable work that Girls In Vinyl has been doing, unbeknownst to me, I acquired the possibility to speak with the founder (and Black Sabbath collector) Jenn D’Eugenio about how she went from designing youngsters’s clothes to sending younger girls to Berklee, and urgent the information of her favourite artists.

What’s the story behind Girls in Vinyl?

JENN D’EUGENIO: I began working within the vinyl trade on the very begin of 2018. I had all the time cherished music, however I used to be by no means a musician — so I used to be like, “What jobs are there for me?” No person in highschool was like, “Oh, go work in a report label.” However I used to be additionally an artist, so I grew to become a designer, designing youngsters’s garments till I acquired burned out on drawing bunnies. So I began in vinyl manufacturing, which mixed my love for…

Wait, how did that occur? How did we go from bunnies to vinyl?

D’EUGENIO: I went again and began working as a profession adviser on the artwork faculty I went to, serving to college students within the College of Design discover jobs. It was essentially the most fulfilling job I would ever had. It was so nice to assist them discover their spot. However Savannah is a really small place, the place I went to highschool. So we moved to D.C., the place I’m from, and the place Furnace [Record Pressing] was based mostly. It simply made sense to discover a manner into this trade. After I began working there, I noticed, there are so many ladies on this trade doing superior issues — had I identified, perhaps I’d’ve had a totally totally different profession path. So I wished to discover a manner to supply these sorts of alternatives, function fashions, scholarships, and academic coaching to younger folks, particularly girls, nonbinary, and minority teams, as a result of they so typically get omitted of these STEM applications. In combining training, design, and my love of vinyl, I used to be capable of begin Girls in Vinyl in 2018, and in 2020, it formally is a 501(c)(3) nonprofit group. We have developed a board and varied sources for the neighborhood. Final 12 months, because of funding from Marshall, we had been capable of create a scholarship program at Berklee Faculty of Music. We additionally despatched somebody to Minneapolis for Making Vinyl, our trade conference. We had interns at Gold Rush Vinyl because the first-of-its-kind intern program, the place you truly are hands-on urgent information — and one of many girls that was a part of that’s truly now a full-time press operator at Gold Rush. So we’re really seeing that mission come nearer.

College of Rock by Ismael Quintanilla III

I’ve goosebumps. I really like that. I actually did not know there was such a ignorance about this.

D’EUGENIO: Folks love information, however this new technology that is entering into vinyl has no concept what number of jobs and individuals are concerned in getting that report to you. We are saying our slogan is “educate, demystify, and diversify” as a result of whereas we could also be specializing in these teams so far as jobs and academic alternatives for everyone, we’re the ladies in vinyl who’re additionally educating the neighborhood. And we’ve a podcast the place we attempt to share a few of that with everybody.

Do you are feeling like youthful generations are actually into vinyl? I really feel prefer it’s getting extra fashionable.

D’EUGENIO: It outsells all different bodily media at this level, when folks go to exhibits. And there is been plenty of focus, too, on the “tremendous fan.” It is humorous as a result of it is so off-brand for me, however one of many pop artists that I like, she put out two seven-inches, and I used to be like, “Is she going to carry again a seven-inch? Are the youngsters going to get into it now?” Actually, I do not assume vinyl’s going to go wherever. I am of the age the place my mother and father had vinyl, and that is how I found it and began accumulating it. Now my technology is having children, so I feel it should be the identical factor, proper? It will proceed.

Completely. You’ll be able to’t devour music in a greater manner. What was the primary report to procure?

D’EUGENIO: I purchased Led Zeppelin’s Homes of the Holy. We left college early, and we went to this dilapidated report retailer in my hometown known as Dragon Track. It was actually on this outdated home with a stoner man working behind the counter. He had an entire wall of moldy oldies, and he used to tour with bands and all that. From the second you walked in, it was like Nag Champa and tales. That was the primary report I bought. I inherited a few of my mother and father’ information, after which that was it.

I take heed to music addictively. I’ll simply take heed to the A-side of an album for per week, till I can not take heed to it ever once more. What was the primary album that hit like that for you, if any?

D’EUGENIO: I am ridiculously obsessive about Black Sabbath. I’ve 50 copies of Grasp of Actuality alone. I purchased one, after which my husband was working in a report retailer that acquired a German Vertigo model, which I noticed sounded totally different. Once I began working in report manufacturing, I am like, “OK, if somebody desires to do a repress, you should authorize adjustments to artwork. It is advisable authorize adjustments to shifting the metallic components round. How did all of those totally different variants get began and pressed?” And so I began down this rabbit gap now obsessively accumulating Grasp. I really like that.

The worldwide pressings! There’s all the time one thing hidden in these. How did your relationship with Marshall come about?

D’EUGENIO: It is humorous, truly. So we had been sending somebody to the Making Vinyl convention a pair years in the past, and I acquired a DM from Zound, (now part of Marshall), saying they wished to ship “the recipient” to Making Vinyl, and I used to be like, “What the hell?” I ignored it, after which a number of days later I used to be like, “You already know what? I ought to reply.” I did, and the model mentioned, “We wish to be concerned — and after, we wish to contribute extra and be part of serving to you fulfill your mission.” Actually, and I do not say this as a result of this can be a Marshall occasion, however they’re essentially the most selfless and really supportive group, and I really feel so fortunate as a result of not solely do our model aesthetics align, however the kind of folks which might be there are actually cool. They genuinely wish to assist. They’re by no means like, “We’ll offer you this, however you must do all of these items.” They’ll say, “Does this assist your mission?” And that is wonderful.