The subscription plan, which can embrace GEC, film, and Hollywood content material, will likely be priced at Rs 29 per 30 days, one of many individuals mentioned, including reside sports activities will proceed to be outdoors the paywall.
One other particular person mentioned the platform is taking a look at a number of subscription plans. Presently, JioCinema has a single subscription plan for Hollywood content material from HBO, NBCUniversal, and Paramount World, priced at Rs 99 per 30 days. The platform is predicted to unveil its new subscription technique quickly.
Specialists say the continuing Indian Premier League (IPL) cricket event supplies an ideal launchpad for JioCinema to unveil its new subscription plans.
Viacom18 declined to remark.
Media analyst Karan Taurani mentioned in a latest be aware that JioCinema’s income for FY24 are estimated at Rs 2,700 crore based mostly on Network18’s financials for the final monetary yr.JioCinema has been providing premium Indian content material throughout leisure and sports activities free of charge to prospects. The platform has constructed a robust advert enterprise on the again of free streaming of influence properties like IPL and Bigg Boss.JioCinema’s free sports activities streaming has had a cascading impact on the business with OTT market chief Disney+ Hotstar additionally providing Asia Cup, 2023 ICC Males’s World Cup, and Professional Kabaddi League free of charge to cellular customers.
Barring Netflix and Prime Video, many of the giant OTT gamers together with Disney+ Hotstar, ZEE5, and SonyLIV have a hybrid monetisation mannequin.
In September 2022, Competitors Fee of India (CCI) accepted the amalgamation of JioCinema, which was owned by a Reliance Industries subsidiary, into Viacom18.
Viacom18 is within the strategy of merging with Walt Disney-owned Star India to create an $8.5 billion media behemoth. The merged entity could have JioCinema and Disney+ Hotstar, two of the strongest OTT apps within the nation.
