In accordance with the inaugural report with knowledge from Q1 2024, shoppers spent almost 70% of their every day ad-supported audio time listening to radio, 20% listening to podcasts, and the rest with streaming audio (music providers) and satellite tv for pc radio (choose channels).
Per the Report, which is powered by knowledge from each Nielsen and Edison Analysis, most radio listening happens through the day whereas away from residence, with greater than 80% of in-car ad-supported audio time going to radio in Q1 2024.
Throughout each over-the-air and streaming radio, the main radio codecs amongst listeners 18+ throughout the identical interval had been Information/Discuss (10.8%), Grownup Up to date (8.6%) and Basic Hits and Nation (5.9% every). From a streaming-only perspective, Information/Discuss radio stations accounted for 21.7% of listening amongst audiences 18+, adopted by All Sports activities stations at 8.6% of all streaming station listening.
“We’re excited to introduce The Report, which makes use of highly effective knowledge insights from Nielsen and Edison Analysis to supply the business with a novel, multi-lens take a look at how U.S. audiences are listening to ad-supported audio,” stated Wealthy Tunkel, Managing Director, Nielsen Audio. :The audio portion of shoppers’ every day media weight loss program is important, and these new insights will function an vital instrument for advertisers, broadcasters and podcasters alike to higher perceive and in the end attain their meant viewers.”
The Information/Discuss radio format contains industrial and non-commercial stations.
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