The settlement brings collectively two dynamic forces on this planet of audio and video content material creation, promising an thrilling future for music, tradition, and storytelling.
Viral Tribe is a talent-driven podcast manufacturing home that works with among the greatest names on the planet, producing unique and genuine digital content material that resonates with audiences worldwide.
From its grass roots founding in 2014, Soho Radio has grown into an influential voice and amplifier for music and tradition. Broadcasting reside from its studios in London and New York, Soho Radio produces greater than 250 reveals a month. SRP Studios, the manufacturing arm of the enterprise, accommodates state-of-the-art podcasting suites that counts the BBC, Stephen Fry and Gillian Anderson amongst its spectacular roster of purchasers.
The deal which can bolster the output of each elements of the enterprise, bringing collectively and using a long time of expertise and experience. Viral Tribe expects this transfer to profit and speed up the expansion of every thrilling arm of the expanded enterprise.
Viral Tribe CEO and founder Jon O’Donnell mentioned: “I’m extremely excited by this partnership and might’t wait to begin working with the staff.
“We imagine within the energy of cultural moments and few manufacturers have had a higher cultural influence within the capital than Soho Radio. It’s performed host to among the best-known DJs and artists on this planet and continues to blaze trails and form tastes for listeners each single day.
‘As Viral Tribe’s unique content material output continues to develop quickly, integrating the good SRP Studios into our providing will enable us to scale much more shortly. Each companies have garnered a status for prime quality talent-led storytelling, so the synergies are each apparent and large.
‘Most of all although the deal will convey collectively the shared values of two implausible groups. Creativity, integrity, loyalty, and obsession about delivering the easiest content material to our audiences.
‘As we are saying in VT, “good vibes make nice tribes”, and I’m feeling a hell of lots of good vibes about this partnership.’
Soho Radio mentioned: “At Soho Radio we rejoice our tenth anniversary this yr and have at all times been dedicated to fostering a vibrant neighborhood round music, tradition, and creativity. Now with Viral Tribe’s experience and sources, we are able to’t wait to take this to the following degree and see what the following 10 years brings.’
