So, you are fascinated with beginning a podcast in 2024? That is superior! However you may be questioning, with thousands and thousands of podcasts on the market, is there nonetheless room for brand new content material creators?
The reality is, the podcasting world has blown up in recent times, however there are nonetheless loads of alternatives for brand new voices to make their mark and construct a loyal following.
Certain, there are some challenges you would possibly face as a beginner podcaster. It may be robust to get observed when there are such a lot of reveals on the market. However with the correct methods and a little bit of creativity, you can also make it work!
Let’s dive into what the podcasting scene seems like in 2024 and chat about among the obstacles you would possibly encounter as a brand new creator.
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First issues first: how wholesome is podcasting?
Right here’s what Reddit thinks
There’s a rumor on Reddit that podcasting is about to die. The dialogue began with Apple’s latest adjustments to how they rely podcast listeners. Briefly, Apple stopped auto-downloading episodes for customers who have not listened shortly, which has led to a noticeable drop in listener numbers for some reveals. To be extra exact, this variation has brought about listener numbers to drop by 5 – 40%.
However here is the factor: not each podcast is feeling the pinch. The truth is, newer reveals appear to be doing simply high quality, with some even seeing progress. One Redditor talked about that their podcast, which launched after the Apple adjustments, has been steadily gaining listeners, whereas older reveals with inactive subscribers are taking a success.
So, what does this imply for brand new podcasters? Effectively, it highlights the significance of protecting your viewers engaged and constantly placing out high quality content material. In the event you can hold your listeners coming again for extra, you may be in good condition, it doesn’t matter what adjustments come your manner.
One other attention-grabbing pattern that Redditors have observed is the shift in direction of video content material, notably amongst youthful listeners. Apparently, a whole lot of Gen Z people desire to look at their podcasts on YouTube quite than simply listening to audio. One consumer even discovered that their podcast’s YouTube numbers have been almost the identical as their stats on audio-only platforms.
This means that new podcasters would possibly need to contemplate incorporating video components into their reveals or a minimum of repurposing their content material for platforms like YouTube, Instagram, and TikTok.
However, is podcasting useless? The consensus on Reddit appears to be a powerful “no.” Whereas the medium may be evolving and changing into extra aggressive, most customers consider that podcasting is right here to remain – it is simply altering. As a brand new creator, the secret’s to be adaptable, keep on high of tendencies, and give attention to creating content material that actually resonates along with your target market.
This is What We Suppose
At Podcastle, we not too long ago performed our personal research on the state of podcasting in 2024. In keeping with our information, 18% of People are beginning a podcast this yr, which means that the medium will not be slowing down—the truth is, it is thriving!
Our research additionally revealed some attention-grabbing insights about what makes a profitable podcast in 2024. For instance, we discovered that the typical podcast episode size is 65 minutes and that 68% of the most well-liked podcasts comply with an interview format. Moreover, solely 22% of the highest podcasts provide video content material, which aligns with the pattern Redditors have observed in regards to the rising reputation of video podcasts amongst youthful listeners.
General, our research confirms that podcasting is alive and nicely in 2024, with loads of alternatives for brand new creators to make their mark.
What does peak podcast appear to be?
Some argue that we have reached “peak podcast,” and that not each opinion wants a platform. They may say that sure genres are oversaturated with reveals that rehash the identical concepts or drag out tales that could possibly be advised in half the time. Listed below are a couple of examples:
– True crime podcasts: Whereas extremely standard, some listeners criticize these reveals for being too lengthy and drawn out, arguing that the identical tales could possibly be advised in a fraction of the time.
– Comedy podcasts: Critics declare that not everybody has the chops for comedy, and that some newbie stand-up comedians rely too closely on viral TikTok clips to develop their listenership.
– Alpha male podcasts: These reveals, which frequently characteristic hosts sharing outdated and typically offensive views on ladies and relationships, are a style that many consider we may do with out fully.
However here is the factor: simply because there are a whole lot of podcasts on the market does not imply there is not room for yours. The great thing about podcasting is that it is a medium for everybody. Whether or not you are into knitting, true crime, or underwater basket weaving, there’s an viewers on the market for you.
And positive, you would possibly face some criticism alongside the best way. Some listeners would possibly suppose your jokes fall flat or that your tales are too lengthy. However that is okay! Not everybody goes to like your content material, and that is simply a part of placing your self on the market.
The hot button is to give attention to making a present that you simply’re enthusiastic about and that gives worth to your listeners. In the event you’re doing that, then who cares if there are one million different podcasts on the market? Yours will stand out to the individuals who matter most: your devoted followers.
It’s 2024, are you able to earn money podcasting?
Regardless of the criticisms and the crowded area, there is not any denying that some podcasters have discovered unbelievable success. Simply have a look at Joe Rogan, whose present “The Joe Rogan Expertise” secured a whopping $200 million exclusivity cope with Spotify. Or the true-crime podcast “My Favourite Homicide,” which earned its hosts a cool $15 million in 2019.
So, are you able to earn money podcasting? Completely. Whereas not everybody will attain Rogan-level success, it is undoubtedly potential to show your ardour for podcasting right into a worthwhile enterprise. The hot button is to create high-quality content material, construct a loyal viewers, and discover varied monetization methods like sponsorships, promoting, and listener assist.
On the finish of the day, the variety of podcasts on the market would possibly really feel overwhelming, however it’s additionally proof of the democratization of media. Sure, anybody can begin a podcast, however is not that a phenomenal factor? Whereas some would possibly argue that not each opinion wants a platform, the range ensures there’s one thing for each listener on the market.
So, what’s the way forward for podcasting wanting like for brand new creators?
As podcasting continues to develop and evolve, many are questioning what the long run holds for this thrilling medium. Whereas no person has a crystal ball, there are some attention-grabbing tendencies and predictions that new podcasters ought to regulate.
1) Unique content material and personal communities
One pattern that appears to be gaining traction is the thought of unique content material and personal podcast communities. As a substitute of attempting to succeed in the widest viewers potential, some podcasters are opting to create extra intimate, curated experiences for his or her most devoted listeners.
Consider it like a VIP lounge on your podcast followers. By providing unique episodes, bonus content material, and even entry to non-public on-line communities, you possibly can create a deeper connection along with your viewers and create a way of belonging that retains them coming again for extra.
This strategy aligns with the pattern we’re seeing in different areas of content material creation, like social media influencers specializing in personal teams and communities. By offering a extra private, tailor-made expertise, you possibly can stand out in a crowded market and construct a loyal following that may assist you for the lengthy haul.
2) Podcasts as company communication instruments
One other intriguing growth within the podcasting world is the rising use of reveals as inner communication instruments for companies. Firms are beginning to acknowledge the ability of podcasts for protecting staff engaged and knowledgeable, particularly within the period of distant work.
Think about with the ability to hearken to your CEO’s updates and insights throughout your morning commute or whilst you’re out for a jog. With these personal, company-specific podcasts, companies can develop a stronger sense of connection and tradition amongst groups, even when everyone seems to be working from totally different places.
As a brand new podcaster, this pattern may open up some attention-grabbing alternatives for collaboration and even full-time work creating content material for company purchasers. When you have a knack for storytelling and a deep understanding of a specific business, you could possibly carve out a distinct segment for your self as a go-to useful resource for companies trying to launch their very own podcasts.
3) Multitasking content material
One of many greatest benefits of podcasts is that they are excellent for multitasking. In contrast to video content material, which generally requires your full consideration, podcasts permit listeners to eat content material whereas doing different issues like commuting, exercising, and even doing family chores.
For brand spanking new podcasters, this pattern presents a giant alternative. You may create content material that is partaking, informative, and simple to comply with. Even when the listener is doing different issues, you possibly can faucet into an enormous potential viewers of busy multitaskers.
To capitalize on this pattern, contemplate specializing in matters that lend themselves nicely to audio-only content material, resembling:
– Storytelling and narrative-driven reveals
– Interviews and conversations with specialists or attention-grabbing personalities
– Instructional content material that teaches listeners new abilities or information
– Inspirational or motivational content material that uplifts and energizes listeners
So, as you are planning and creating your podcast, hold the multitasking listener in thoughts. Take into consideration how one can construction your episodes, use descriptive language, and supply clear takeaways that may resonate with somebody who’s listening whereas doing different issues.
4) The rise of repurposed content material
Lastly, one pattern that is more likely to form the way forward for podcasting is the rise of repurposed content material. As individuals’s consideration spans proceed to shrink and the demand for on-the-go content material grows, savvy podcasters are discovering methods to repackage their reveals for various platforms and codecs.
For instance, you would possibly flip your podcast episodes into quick video clips for social media, create weblog posts or newsletters primarily based in your present’s themes, and even develop a web-based course or e-book that dives deeper into your space of experience. As a brand new podcaster, this can be a nice method to maximize your efforts and make sure that your exhausting work pays off when it comes to each attain and influence.
So, whereas the way forward for podcasting may be a bit unsure, one factor is evident: there are many thrilling alternatives for brand new creators who’re keen to adapt, innovate, and keep centered on serving their viewers.
Create Podcasts with AI Utilizing Podcastle
We’ve talked about the way forward for podcasting when it comes to podcast consumption, however if you wish to create podcasts your self, right here’s what you have to know: podcast manufacturing will probably be all about AI instruments very quickly. The truth is, it already is. You don’t want all of your cash and hours of recording and modifying to begin a podcast anymore. With Podcastle, you possibly can simply entry studio-quality audio recording and AI-powered modifying and enhancement instruments multi function place. All it takes from you is to have an concept and let Podcastle care for all of the technical facets of manufacturing. Give it a attempt, and tell us what you consider it!
